Cases in Hospitality Marketing and Management
Description:
This case-study text/reference in hospitality marketing and management includes: six mini-cases, which may be read quickly; 15 medium-length cases of moderate complexity; and one comprehensive case that demonstrates how the many of elements of management interrelate with marketing. Cases are divided equally between hotel and restaurant situations and include aspects of costs, human resources, organizations, financial statements, ownership relations, and franchise agreements.
Best prices to buy, sell, or rent ISBN 9780471508984
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- Instructor's Manual to Accompany Cases in Hospi- Tality Marketing and ManagementLEWIS, ROBERTEdition:2ndISBN-13:9780471175537
- Cases in Hospitality Marketing and ManagementLewis, Robert C.Edition:SubsequentISBN-13:9780471167327
- Instructor's Manual to Accompany Cases in Hospi- Tality Marketing and ManagementLEWIS, ROBERTEdition:2ndISBN-13:9780471175537
- Cases in Hospitality Marketing and ManagementLewis, Robert C.Edition:SubsequentISBN-13:9780471167327
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