Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. "Macro-micro-macro" in design, and fitting for students in the intermediate or advanced courses, this highly-regarded text focuses on market intelligence, strategy, theory, and application. The new tenth edition retains its coverage of the most advanced and current marketing research methodologies and points out their limitations, as well their potential for enhancing research results. It also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more.

Marketing Research

Business & Money

Aaker, David A.

Kumar, V.

Day, George S.

Leone, Robert

Marketing & Sales

wiley

This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.

Rights of Passage is a new play about a gay Hindu named Wayan. Set on the Indonesian Island of Bali, his journey is delicately interwoven with queer and allied life stories about love, dignity and respect from around the world. Performed through monologues, scenes, digital media, puppetry, mask and dance, this New Conservatory Theatre Center World Premiere illustrates that sometimes it takes a world of courage to just be who you are.

Rights of Passage: Sometimes it takes a world of courage to just be who you are.

Arts & Photography

Decker, Ed

Performing Arts

CreateSpace Independent Publishing Platform

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Books by Leone, Robert