Marketing Research
Description:
This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.
Best prices to buy, sell, or rent ISBN 9781118156636
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The Marketing Research book is in very low demand now as the rank for the book is 2,724,176 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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