Marketing Research
Description:
Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. "Macro-micro-macro" in design, and fitting for students in the intermediate or advanced courses, this highly-regarded text focuses on market intelligence, strategy, theory, and application. The new tenth edition retains its coverage of the most advanced and current marketing research methodologies and points out their limitations, as well their potential for enhancing research results. It also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more.
Best prices to buy, sell, or rent ISBN 9780470317259
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Marketing Research
Aaker, David A.; Kumar, V.; Day, George S.
Edition:9
ISBN-13:9780470050767
Marketing Research
David A. Aaker
Edition:9th
ISBN-13:9780470130735
Marketing Research
David A. Aaker
Edition:9th
ISBN-13:9780470196182
Marketing Research
David A. Aaker
Edition:10th International student edition
ISBN-13:9780470524619
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