A complete and comprehensive collaboration providing insight on future approaches to telephone survey methodology Over the past fifteen years, advances in technology have transformed the field of survey methodology, from how interviews are conducted to the management and analysis of compiled data. Advances in Telephone Survey Methodology is an all―encompassing and authoritative resource that presents a theoretical, methodological, and statistical treatment of current practices while also establishing a discussion on how state―of―the―art developments in telecommunications have and will continue to revolutionize the telephone survey process. Seventy―five prominent international researchers and practitioners from government, academic, and private sectors have collaborated on this pioneering volume to discuss basic survey techniques and introduce the future directions of the telephone survey. Concepts and findings are organized in four parts―sampling and estimation, data collection, operations, and nonresponse―equipping the reader with the needed practical applications to approach issues such as choice of target population, sample design, questionnaire construction, interviewing training, and measurement error. The book also introduces important topics that have been overlooked in previous literature, including: <ul>
<li> The impact of mobile telephones on telephone surveys and the rising presence of mobile―only households worldwide </li> <li> The design and construction of questionnaires using Computer Assisted Telephone Interviewing (CATI) software </li> <li> The emerging use of wireless communication and Voice over Internet Protocol (VoIP) versus the telephone </li> <li> Methods for measuring and improving interviewer performance and productivity </li> <li> Privacy, confidentiality, and respondent burden as main factors in telephone survey nonresponse </li> <li> Procedures for the adjustment of nonresponse in telephone surveys </li> <li> In―depth reviews of the literature presented along with a full bibliography, assembled from references throughout the world </li> </ul>
Advances in Telephone Survey Methodology is an indispensable reference for survey researchers and practitioners in almost any discipline involving research methods such as sociology, social psychology, survey methodology, and statistics. This book also serves as an excellent text for courses and seminars on survey methods at the undergraduate and graduate levels.

Advances in Telephone Survey Methodology

Lavrakas, Paul J.

Lepkowski, James M.

Tucker, N. Clyde

Brick, J. Michael

de Leeuw, Edith D.

Japec, LILLI

Link, Michael W.

Sangster, Roberta L.

Reference

Wiley-Interscience

The Voter's Guide to Election Polls

Right up to election day many polls showed Kerry leading Bush by a significant margin, and early exit polling confirmed this misapprehension. Why were the polls so wrong and what does it mean to "be ahead" in the polls? How ephemeral are these leads at different stages of the campaign?What about these polls anyway? Who sponsors them? How are they conducted? What do they mean? For the third presidential election running, Michael Traugott and Paul Lavrakas give voters everything they need to know about election polls and why it matters that we understand them. If statistics are worse than lies, just think what misreading the polls can do!

Politics & Social Sciences

Traugott, Michael W.

Social Sciences

Rowman & Littlefield Publishers

Right up to election day many polls showed Kerry leading Bush by a significant margin, and early exit polling confirmed this misapprehension. Why were the polls so wrong and what does it mean to 'be ahead' in the polls? How ephemeral are these leads at different stages of the campaign? What about these polls anyway? Who sponsors them? How are they conducted? What do they mean? For the third presidential election running, Michael Traugott and Paul Lavrakas give voters everything they need to know about election polls and why it matters that we understand them. If statistics are worse than lies, just think what misreading the polls can do!

Lavrakas presents an applied approach to conducting telephone surveys. He details a highly routinized process for planning and implementing telephone surveys that produces quality data. Telephone Survey Methods focuses on sampling, selection and supervision - topics not covered in depth in existing texts. It is ideal for organizations and agencies who want to conduct a survey and have little knowledge of where to begin and how to proceed.

Telephone Survey Methods: Sampling, Selection and Supervision (Applied Social Research Methods)

Sage Publications, Inc.

Telephone Survey Methods: Sampling, Selection, and Supervision (Applied Social Research Methods)

What quality control methods can be used most effectively to structure and monitor interviews and convert refusals? What telephone numbers should be used in random digit dialling? How can eligible respondents be chosen and their cooperation secured? Addressing these and other survey issues, this book offers researchers a guide to thinking about and executing telephone surveys from generating phone numbers to structuring the work of interviewers and supervisors. New to this edition are a focus on the total survey error concept, a comparison of CATI (computer-assisted telephone interviews) with PAPI (paper and pencil inventory) procedures, mixed-mode surveys and new telecommunication technologies. In addition, the book covers such topics as h

This accessibly written book presents a case study of a major United States initiative aimed at increasing public awareness of how citizens can protect themselves and others from crime. It examines the development and content of the 14-year long campaign and evaluates its impact on the public. The state-of-the-art data presented from this extensive survey on the public′s perceptions, attitudes and behaviours with respect to crime leads to the authors providing excellent recommendations for future campaigns.

Taking a Bite Out of Crime: The Impact of the National Citizens′ Crime Prevention Media Campaign

O′Keefe, Garrett J.

Rosenbaum, Dennis P.

Reid, Kathaleen

Botta, Renee A.

This accessibly written book presents a case study of a major United States initiative aimed at increasing public awareness of how citizens can protect themselves and others from crime. It examines the development and content of the 14-year long campaign and evaluates its impact on the public. The state-of-the-art data presented from this extensive survey on the public's perceptions, attitudes and behaviours with respect to crime leads to the authors providing excellent recommendations for future campaigns.

Taking a Bite Out of Crime: The Impact of the National Citizens' Crime Prevention Media Campaign

Most news media are "data rich but analysis poor" when it comes to election polling. Since election polls clearly have the power to influence campaigns and election postmortems, it is important that "spin" not take precedence over significance in the reporting of poll results. In this volume, experts in the media and in academe challenge the conventional approaches that most news media take in their poll-based campaign coverage. The book reports new research findings on news coverage of recent presidential elections and provides a myriad of examples of how journalists and news media executives can improve their analysis of poll data, thereby better serving our political processes.

Presidential Polls And The News Media

Miller, Peter V

Traugott, Michael

Westview Press

Politics & Government

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