The Voter's Guide to Election Polls

Right up to election day many polls showed Kerry leading Bush by a significant margin, and early exit polling confirmed this misapprehension. Why were the polls so wrong and what does it mean to "be ahead" in the polls? How ephemeral are these leads at different stages of the campaign?What about these polls anyway? Who sponsors them? How are they conducted? What do they mean? For the third presidential election running, Michael Traugott and Paul Lavrakas give voters everything they need to know about election polls and why it matters that we understand them. If statistics are worse than lies, just think what misreading the polls can do!

Politics & Social Sciences

Traugott, Michael W.

Lavrakas, Paul J.

Social Sciences

Rowman & Littlefield Publishers

Right up to election day many polls showed Kerry leading Bush by a significant margin, and early exit polling confirmed this misapprehension. Why were the polls so wrong and what does it mean to 'be ahead' in the polls? How ephemeral are these leads at different stages of the campaign? What about these polls anyway? Who sponsors them? How are they conducted? What do they mean? For the third presidential election running, Michael Traugott and Paul Lavrakas give voters everything they need to know about election polls and why it matters that we understand them. If statistics are worse than lies, just think what misreading the polls can do!

For the fourth presidential election running, Michael Traugott and Paul Lavrakas give voters everything they need to know about election polls and why it matters that we understand them. If statistics are worse than lies, just think what misreading the polls can do!

The Voter's Guide to Election Polls (Voter's Guide to Election Polls (Hardcover))

Lavrakas, Paul L.

Voting Technology: The Not-So-Simple Act of Casting a Ballot

Herrnson, Paul S.

Niemi, Richard G.

Conrad, Frederick G.

Hanmer, Michael J.

Bederson, Benjamin B.

Politics & Government

Brookings Institution Press

Everything you need to know about election polls can be found in this compact, conversational, and current volume. When it comes to tapping the public's opinion on candidates and issues at the ballot box, the stakes are high. Acclaimed scholars Michael W. Traugott and Paul J. Lavrakas-who also have regularly conducted polls, not just studied them-cover the latest technologies used for data collection and data analysis, including internet polls, as well as how polls are used in campaigns and media organizations. In straightforward language and an accessible question-and-answer format, the authors cover issues such as: How do political candidates and organizations use poll data? How do news organizations collect and report polls? Why do pollsters use samples? Can internet polls really reflect a representative swath of the population? They also examine common problems and complaints about polls, such as the increasing use of "push polls" and whether polls can impact how citizens vote. Their decades of experience and insight not only answer the nuts and bolts questions, but most importantly, why it all matters in American democracy.

Right up to election day many polls showed Kerry leading Bush by a significant margin, and early exit polling confirmed this misapprehension. Why were the polls so wrong and what does it mean to "be ahead" in the polls? How ephemeral are these leads at different stages of the campaign? What about these polls anyway? Who sponsors them? How are they conducted? What do they mean? For the third presidential election running, Michael Traugott and Paul Lavrakas give voters everything they need to know about election polls and why it matters that we understand them. If statistics are worse than lies, just think what misreading the polls can do!

Chatham House Pub

Book by Traugott, Michael W., Lavrakas, Paul J.

See the best price to sell, buy, or rent books by Traugott, Michael W.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Traugott, Michael W.

See the best price to sell, buy, or rent books by Traugott, Michael W.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Voter's Guide to Election Polls

The Voter's Guide to Election Polls

The Voter's Guide to Election Polls (Voter's Guide to Election Polls (Hardcover))

Voting Technology: The Not-So-Simple Act of Casting a Ballot

The Voter's Guide to Election Polls

The Voter's Guide to Election Polls

The Voter's Guide to Election Polls