Strategic Management is at the core of any business. The second edition of Global Strategic Management embraces traditional strategic management teaching, but extends it to a world scale. It offers insight into the impact of globalization on business organizations and into how managers could and should react. The text combines a strategic and managerial approach to global issues, blending theory and practical, empirical examples to great effect.

Global Strategic Management

Business & Money

Lasserre, Philippe

International

PALGRAVE~MACMILLAN

This book is designed as a core textbook for those students studying courses on Global Strategy and Strategic Management. It offers an insight into the impact of globalization on business organizations and how managers could and should react. It is written by a well-respected professor of strategy at one of the world's leading business schools and combines a strategic and managerial approach to global issues, blending theory and practical, empirical examples to great effect. Global Strategic Management embraces traditional strategic management teaching, but extends it to a world scale. New to this edition: - More coverage of entrepreneurship and SMEs - Increased coverage of ethics, sustainability and the environment in chapter 15 on CSR - All "basic" strategy content revised and updated, with material on the financial crisis woven throughout - A section on similarities and differences between global strategic management and international business - A section on the impact of Web 2.0 and social networking in chapter 8 - All new, up-to-date mini case studies throughout - New end of chapter cases featuring an impressive spread of global companies, including some in the Far East and multinational corporations from emerging economies. These will come with case study questions and guideline answers on the updated companion website - More distinct pedagogy (chapter introductions, learning objectives, examples highlighted in the text) - More accessible language to ensure student friendliness and readability for ESL students - Improved 2 color page design - Improved pedagogy: learning objectives; mini examples; case studies; summary and key points; learning assignments; key words; web resources; references and further reading

This unique book stresses the importance of the Asia Pacific region in the context of the international strategies of the firm. It argues that the crisis in Asia - while being serious - is a temporary phenomenon only and that the need remains for Western firms to boost their position both in Asia and against Asian competition. This requires an increased understanding of Asian markets, Asian firms and Asian business cultures and logic. The authors advise Western firms to approach their operations in Asia strategically, both in terms of competing for customers and resources, as well as co-operating in joint ventures and alliances. They encourage managers to question many of their traditional Western business assumptions and to move towards a regional organisation and a more regional style of management.

Strategies for Asia Pacific: Beyond the Crisis

Global Strategic Management is designed as a core textbook for those students studying Strategy or International Business. It offers an insight into the impact of globalization on business organizations and how managers could and should deal with this. Written by a well-respected professor of Strategy, the text combines a strategic and managerial approach to global issues while covering future trends, including E-Business and cultural issues. The text gives a comprehensive overview of the subject are while using chapter introductions, summaries, key points, key terms, suggested reading and mini examples to illustrate and guide the student through the text.

Macmillan

Thoroughly revised and updated, this fourth edition of Lasserre’s popular core textbook is a user-friendly introduction to planning and making decisions for businesses on a global scale. The numerous case studies and examples feature established multinational companies and SMEs still developing their international presence. The book blends academic rigor and a practical approach in a comprehensive guide to understanding strategic management in a global environment. Written by a world-renowned professor of strategy and international business, this new edition confirms Global Strategic Management as one of the most accessible, engaging texts on the market, one which students enjoy and find easy to learn from.
This is an essential textbook for MBA, Executive MBA and post-experience students studying global strategic management. In addition, it is an ideal text for undergraduate and postgraduate students studying global or international strategic management, or international business.

Red Globe Press

Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe.The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, such as work from anywhere and deglobalization. New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail, while the conflict in Ukraine is also considered.

Monteiro, Felipe

Bloomsbury Academic

Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe. The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, such as work from anywhere and deglobalization. New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail, while the conflict in Ukraine is also considered.

See the best price to sell, buy, or rent books by Lasserre, Philippe. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Lasserre, Philippe

See the best price to sell, buy, or rent books by Lasserre, Philippe. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Global Strategic Management

Global Strategic Management

Strategies for Asia Pacific: Beyond the Crisis

Global Strategic Management

Global Strategic Management

Strategies for Asia Pacific: Beyond the Crisis

Global Strategic Management

Global Strategic Management

Global Strategic Management