Global Strategic Management

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Global Strategic Management image
ISBN-10:

1137584580

ISBN-13:

9781137584588

Edition: 4
Released: Dec 11, 2017
Publisher: Red Globe Press
Format: Paperback, 492 pages

Description:

Thoroughly revised and updated, this fourth edition of Lasserre’s popular core textbook is a user-friendly introduction to planning and making decisions for businesses on a global scale. The numerous case studies and examples feature established multinational companies and SMEs still developing their international presence. The book blends academic rigor and a practical approach in a comprehensive guide to understanding strategic management in a global environment. Written by a world-renowned professor of strategy and international business, this new edition confirms Global Strategic Management as one of the most accessible, engaging texts on the market, one which students enjoy and find easy to learn from.

This is an essential textbook for MBA, Executive MBA and post-experience students studying global strategic management. In addition, it is an ideal text for undergraduate and postgraduate students studying global or international strategic management, or international business.

Best prices to buy, sell, or rent ISBN 9781137584588




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