Best Practice Branding Cases
Description:
The Twelve cases in this book, written by Kevin Lane Keller, one of the international leaders in the study of strategic brand management and integrated marketing communications, feature some of the world's most successful brands and companies.
Best prices to buy, sell, or rent ISBN 9780131006706
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- Strategic Brand Management and Best Practice Branding Cases Set: Building, Measuring, and Managing Brand EquityKevin Lane KellerEdition:2ndISBN-13:9780131764194
- Strategic Brand Management, Second EditionKELLER, Kevin LaneEdition:2ISBN-13:9780130411501
- Strategic Brand Management: Building, Measuring, and Managing Brand Equitykevin-l-kellerEdition:First EditionISBN-13:9780131201156
- Strategic Brand Management: Building, Measuring, and Managing Brand EquityKELLER, Kevin LaneEdition:2ISBN-13:9780131216112
- Strategic Brand Management and Best Practice Branding Cases Set: Building, Measuring, and Managing Brand EquityKevin Lane KellerEdition:2ndISBN-13:9780131764194
- Strategic Brand Management, Second EditionKELLER, Kevin LaneEdition:2ISBN-13:9780130411501
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