<p>This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program.</p>

Marketing

Business & Money

Kerwin Berkowitz Hartley Rudelius

Marketing & Sales

Irwin Professional_Pub

See the best price to sell, buy, or rent books by Kerwin Berkowitz Hartley Rudelius. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Kerwin Berkowitz Hartley Rudelius

See the best price to sell, buy, or rent books by Kerwin Berkowitz Hartley Rudelius. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing