Neural Network in Business: Techniques and Applications

Business & Money

Kate A. Smith

Jatinder Gupta

Management & Leadership

Idea Group Publishing

Neural Networks in Business: Techniques and Applications

"For professionals, students, and academics interested in applying neural networks to a variety of business applications, this reference book introduces the three most common neural network models and how they work. A wide range of business applications and a series of global case studies are presented to illustrate the neural network models provided. Each model or technique is discussed in detail and used to solve a business problem such as managing direct marketing, calculating foreign exchange rates, and improving cash flow forecasting."

Jatinder N. D. Gupta

Irm Press

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Books by Kate A. Smith