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Neural Networks in Business: Techniques and Applications

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Neural Networks in Business: Techniques and Applications image
ISBN-10:

1931777799

ISBN-13:

9781931777797

Author(s): Jatinder N. D. Gupta; Kate A. Smith
Released: Apr 01, 2003
Publisher: Irm Press
Format: Paperback, 272 pages
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Description:

"For professionals, students, and academics interested in applying neural networks to a variety of business applications, this reference book introduces the three most common neural network models and how they work. A wide range of business applications and a series of global case studies are presented to illustrate the neural network models provided. Each model or technique is discussed in detail and used to solve a business problem such as managing direct marketing, calculating foreign exchange rates, and improving cash flow forecasting."

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