An introduction to mass communication, this text provides a comprehensive, provocative discussion of the many facets of the media. In its analysis of the theory, history, structure, ethics, and regulations of the media, it presents thorough coverage of the complex issues facing the major media today. The interpendence of the media is emphasized providing substantial food for critical thought given the increasing difficulty of separating film and television, radio and the recording business, popular novels and motion pictures, contemporary news events and made-for-tv films. There is updated analysis of future technologies in chapter 23, "mass media in the future", with a new cultural/critical perspective and updated examples and research are included throughout the book. The new edition features expanded coverage of foreign ownership and international communication and it maintains the informal, conversational, even entertaining writing style which has become the hallmark of dominick's books. Also available are an instructor's manual (0-07-017806-2) and ctbs for both ibm pc 5.25" (0-07-832656-7) and macintosh (0-07-832655-9).

The Dynamics of Mass Communication (Mcgraw-Hill Series in Mass Communication)

Politics & Social Sciences

Joseph R. Dominick

Social Sciences

McGraw-Hill Inc.,US

This text covers the history, structure, economics, effects, programming, technology, and legal environment of the electronic media, showing how it evolved and how it will be affected by future technological developments. Using analogy to explain difficult technical concepts, this text illustrates the fast, complex, intertwined nature of today's electronic media. Included in this second edition are details of such topics as home video, communication satellites, telecommunications, corporate video, and high definition television. Practical career applications are featured, as is advice about the realities of the job market in the broadcasting/cable industries.

Broadcasting, Cable & Beyond: An Introduction to Modern Electronic Media (Mcgraw-Hill Series in Mass Communication)

Mcgraw-Hill College

Dynamics of Mass Communication

McGraw-Hill/Higher Education

An introduction to the field of mass communication, covering all the major media, from books, magazines and newspapers, to radio, film, TV, cable and the new technologies. Illustrated with examples and anecdotes, the book explores international communication and career opportunities in the media.

The Dynamics of Mass Communication

McGraw-Hill Education (ISE Editions)

Well-known for its balanced approach to media industries and professions, "Dynamics of Mass Communication" offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. "Dynamics of Mass Communication" takes a comprehensive and balanced look at the changing world of mass media. The new edition explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the internet. The 11th edition brings students up-to-date on the latest developments in the media world including Facebook, Twitter and other social media; new media business models; e-book readers; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content; and, many more.

Dynamics of Mass Communication: Media in Transition

Presents a discussion of the many facets of mass communication. Coverage of the complex issues facing all the mass media is presented, analysing such areas as its theory, history, structure, economics, ethics, rules and regulations and social effects.

This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a highly accessible style that makes even the most difficult information understandable.

Broadcasting, Cable the Internet and Beyond: An Introduction to Modern Electronic Media

McGraw-Hill Europe

The Dynamics of Mass Communication : Media in the Digital Age

Mcgraw-Hill (Tx)

LIKE NEW 9TH ED.2006. INCLUDES DVD ROM AND REGISTRATION CODE FOR ONLINE HELPS. few rubbing dents on back cover. no spine crease, no edge wear. very nice condition!; careful packing, good service, prompt shipping; free delivery confirmation

Dynamics of Mass Communications: Media in the Digital Age with Media World DVD and PowerWeb

McGraw-Hill Book Company

Mass Media Research: An Introduction - 8th edition

Roger D. Wimmer

Thomson/Wadsworth

See the best price to sell, buy, or rent books by Joseph R. Dominick. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Joseph R. Dominick

See the best price to sell, buy, or rent books by Joseph R. Dominick. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Dynamics of Mass Communication (Mcgraw-Hill Series in Mass Communication)

Broadcasting, Cable & Beyond: An Introduction to Modern Electronic Media (Mcgraw-Hill Series in Mass Communication)

Dynamics of Mass Communication

The Dynamics of Mass Communication

Dynamics of Mass Communication: Media in Transition

Dynamics of Mass Communication

Broadcasting, Cable the Internet and Beyond: An Introduction to Modern Electronic Media

The Dynamics of Mass Communication : Media in the Digital Age

Dynamics of Mass Communications: Media in the Digital Age with Media World DVD and PowerWeb

Mass Media Research: An Introduction - 8th edition