MKTG 4, Instructors Edition

Carl McDaniel

Charles, Lamb

Joseph Hair

South-Western

Connect Access Code for Essentials of Marketing Research, 5th Edition

McGraw-Hill,USA

<p>This bundle comes with the loose-leaf books AND Connect Access Code card. Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects. A continuing case and corresponding data sets included. Available with McGraw-Hill Connect and SmartBook 2.0.</p>

GEN COMBO: LOOSE LEAF ESSENTIALS OF MARKETING RESEARCH with CONNECT ACCESS CODE CARD, 6th edition

David Ortinau

Dana E. Harrison

McGraw-Hill Higher Ed.

Connect Access Code Card for Essentials of Marketing Research, 6th edition

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Books by Joseph Hair