Perreault's Essentials of Marketing 17e looks at the best of marketing, where marketing practices meet target customer needs and make the world a better place. Dating back to Jerry McCarthy’s ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. There are several big changes to this edition of Essentials of Marketing and hundreds of smaller ones. The many dramatic changes in the market environment and marketing strategy are reflected throughout the print, digital and supplemental package. Additionally, each revision of Essentials of Marketing has a few key themes that we incorporate based on the needs of the market and reviewer feedback. In 17e, we have incorporated (1) NEW marketing for a better world (#M4BW), (2) marketing analytics, (3) active learning, and (4) currency. The following page provides a brief overview of these themes: SupportAtEveryStep.

Essentials of Marketing - Connect Access - (17th edition)

William Perreault

Joseph Cannon

E. Jerome McCarthy

McGraw-Hill Books

This bundle contains the loose-leaf book AND Connect Access Code Card. Essentials of Marketing Is Designed to Satisfy Your Needs. Cannon/Perreault, Essentials of Marketing looks at the best of marketing, where marketing practices meet target customer needs to make the world a better place. Dating back to Jerry McCarthy’s ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. The 18th edition of Essentials of Marketing emphasizes currency through: Active Learning. Connect activities including Smartbook 2.0 providing dynamic, personalized reading experience with Video Cases, Case Analyses and Application-Based Activities designed to drive critical thinking and engagement through real-word scenarios. Purpose and purpose orientation. Reviewing an organization’s reason for being that extends beyond profit and creates value for stakeholders, including customers, employees, suppliers, investors, and communities. Diversity, equity, and inclusion. Attention to racial justice, diversity, equity, and inclusion integrated across chapters. Inspired by Professor Shanita Akintonde’s episodes on the McGraw-Hill podcast, Marketing Insights. Marketing analytics. Growing coverage of big data and marketing analytics with continued coverage supporting marketing strategy planning. Enhanced use of photos, images, and exhibits. Hundreds of additional images and exhibits to enhance student learning. Incorporated throughout the Connect Interactive exercises and instructor PowerPoint slides.

GEN COMBO: LOOSE LEAF ESSENTIALS OF MARKETING with CONNECT ACCESS CODE CARD, 18th edition

McGraw-Hill Higher Ed.

Brand New, International Global Edition, Does Not include Access Code.

ISE Essentials of Marketing

McGraw–Hill Education

This is a custom loose leaf book for the course Basic Marketing (MK 303) offered through the Collat School of Business at the University of Alabama-Birmingham. This text was taken from the "Essentials of Marketing: A Marketing Strategy Planning Approach, 14th Edition" by Perreault, Cannon, McCarthy, 2015.

Essentials of Marketing: A Marketing Strategy Planning Approach (Custom Edition for University of Alabama-Birmingham)

William Perreault Jr.

McGraw-Hill/Create

See the best price to sell, buy, or rent books by Joseph Cannon. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Joseph Cannon

See the best price to sell, buy, or rent books by Joseph Cannon. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Essentials of Marketing - Connect Access - (17th edition)

GEN COMBO: LOOSE LEAF ESSENTIALS OF MARKETING with CONNECT ACCESS CODE CARD, 18th edition

ISE Essentials of Marketing

Essentials of Marketing: A Marketing Strategy Planning Approach (Custom Edition for University of Alabama-Birmingham)