Essentials of Marketing: A Marketing Strategy Planning Approach (Custom Edition for University of Alabama-Birmingham)
Description:
This is a custom loose leaf book for the course Basic Marketing (MK 303) offered through the Collat School of Business at the University of Alabama-Birmingham. This text was taken from the "Essentials of Marketing: A Marketing Strategy Planning Approach, 14th Edition" by Perreault, Cannon, McCarthy, 2015.
Best prices to buy, sell, or rent ISBN 9781308264585
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