<p>Featuring all the most current semantic and cybernetic research, this dynamic guide reveals powerful persuasion strategies that will help any salesperson "read" the emotional and mental makeup of a client--then customize a sales presentation the prospect will find irresistible.</p>

Modern Persuasion Strategies: The Hidden Advantage in Selling

Business & Money

Donald J. Moine

John H. Herd

Management & Leadership

PRENTICE/HALL

See the best price to sell, buy, or rent books by John H. Herd. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by John H. Herd

See the best price to sell, buy, or rent books by John H. Herd. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Modern Persuasion Strategies: The Hidden Advantage in Selling