Octavo, 1990, PP.342, You Can Buy Products That DonÕt Cost The Earth

The Green Consumer

Science & Math

John Elkington

Julia Hailes

Nature & Ecology

Penguin??Books

London, Gollancz, 1989, 8vo brossura con copertina illustrata a colori, pp. 342 con figure in nero.

The green consumer guide: From shampoo to champagne : high-street shopping for a better environment (A Gollancz paperback)

Reference

Consumer Guides

V. Gollancz

The Breakthrough Challenge: 10 Ways to Connect Today's Profits with Tomorrow's Bottom Line

Jochen Zeitz

Jossey-Bass

The Zeronauts

Taylor&Francis

Renowned playwright George Bernard Shaw once said "The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man." By this definition, some of today's entrepreneurs are decidedly unreasonable--and have even been dubbed crazy. Yet as John Elkington and Pamela Hartigan argue in The Power of Unreasonable People, our very future may hinge on their work. Through vivid stories, the authors identify the highly unconventional entrepreneurs who are solving some of the world's most pressing economic, social, and environmental problems. They also show how these pioneers are disrupting existing industries, value chains, and business models--and in the process creating fast-growing markets around the world. By understanding these entrepreneurs' mindsets and strategies, you gain vital insights into future market opportunities for your own organization. Providing a first-hand, on-the-ground look at a new breed of entrepreneur, this book reveals how apparently unreasonable innovators have built their enterprises, how their work will shape risks and opportunities in the coming years, and what tomorrow's leaders can learn from them. Start investing in, partnering with, and learning from these world-shaping change agents, and you position yourself to not only survive but also thrive in the new business landscape they're helping to define.

The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World

Business & Money

Pamela Hartigan

Education & Reference

Harvard Business Review Press

Tickling Sharks: How We Sold Business on Sustainability

Speaking Tomorrow's Truth to Power Sustainability is going mainstream--but where did the story start? For decades, the traditional capitalist business model required growth at all costs. Business-as-usual guaranteed unsustainability. Now, in contrast, we see growing adoption of greener practices, but where did these ideas come from--and where are the linked movements headed? Drawing on a half century of experience since the early seventies, "Godfather of Sustainability" John Elkington explains how a series of societal pressure waves have helped to transform business, markets, and, ultimately, capitalism. He explains how he came to "tickle" the human sharks of the corporate world, encouraging them to embrace once-unthinkable ways of addressing new social, economic, environmental, and governance priorities. John's candid memoir tracks his colorful journey through youthful misadventures and inspirations to his pioneering work making business sense of sustainability. Written in a knowledgeable, thoughtful, and humorous voice, this witness statement explains--and criticizes--progress to date before sketching a manifesto for those determined to make the global economy more responsible, more resilient, and, crucially, more regenerative.

Economics

Greenleaf Book Group

Even leading capitalists admit that capitalism is broken. Green Swans is a manifesto for system change designed to serve people, planet, and prosperity. In his twentieth book, John Elkington--dubbed the "Godfather of Sustainability"--explores new forms of capitalism fit for the twenty-first century. If Nassim Nicholas Taleb's "Black Swans" are problems that take us exponentially toward breakdown, then "Green Swans" are solutions that take us exponentially toward breakthrough. The success--and survival--of humanity now depends on how we rein in the first and accelerate the second. Green Swans draws on Elkington's first-hand experience in some of the world's best-known boardrooms and C-suites. Using case studies, real-world examples, and profiles on emergent technologies, Elkington shows how the weirdest "Ugly Ducklings" of today's world may turn into tomorrow's world-saving Green Swans. This book is a must-read for business leaders in corporations great and small who want to help their businesses survive the coming shift in global priorities over the next decade and expand their horizons from responsibility, through resilience, and onto regeneration.

Green Swans: The Coming Boom in Regenerative Capitalism

Fast Company Pr

This is a definition of the "triple bottom line" of profit, environmental sustainability and social responsibility. It is based on the auhthor's first-hand experience with companies who have realised that these are the forces that shape the future of business.

Cannibals with Forks

Capstone Publishing

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Books by John Elkington