MKTG

Carl McDaniel

Joe Hair

Charles W. Lamb Jr.

Kim Snow

Marc Boivin

David Gaudet

<p>This book covers the essentials of business research for managers. It includes coverage of the increasing role of knowledge management as well as how to conduct information-gathering activities more effectively in a rapidly changing business environment. Because managers increasingly must make decisions based on almost unlimited information in data warehouses, this text provides substantially more coverage of data analysis than other texts. The authors recognize that most managers will not be data analysts. The straightforward, hands-on approach will make the book particularly successful in teaching advanced undergraduates and MBA students, both traditional and executive.</p>

Essentials of Business Research Methods

Arthur Money

Phillip Samouel

Barry Babin

Business & Money

John Wiley&Sons, Inc.

Custom Marketing for NAU

Charles, Lamb

Marketing & Sales

South-Western College/Wes

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Books by Joe Hair