Global Marketing Strategies

Jean-Pierre Jeannet

Hubert D. Hennessey

Houghton Mifflin College Div.

<p>The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.</p>

Business & Money

Marketing & Sales

Houghton, Mifflin Company

Global Marketing

Kate Gillespie

Houghton Mifflin Harcourt HMH

H. David Hennessey

Taylor & Francis Group

See the best price to sell, buy, or rent books by Jean-Pierre Jeannet. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Jean-Pierre Jeannet