Global Marketing Strategies

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Global Marketing Strategies image
ISBN-10:

0618159495

ISBN-13:

9780618159499

Edition: 5th Pkg
Released: Jan 01, 2001
Format: Hardcover

Description:

The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.

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