In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t forget. Author Shep Hyken has spent twenty-five years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases – from "uncertainty" to "amazement." By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a Cult of the Customer – and shows how you can do it too. 
Hyken’s message is both powerful and timely: the happier your customers and employees are, the more successful your company will be. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists.

The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists

Business & Money

Hyken, Shep

Marketing & Sales

wiley

Shep Hyken's #1 seller! This is a clearly written, easy-to-read, easy to understand guide to customer service, and is for anyone in any job. Filled with information, techniques, and stories, it will teach you and everyone in your organization to deliver excellent service to your internal and outside customers.

Moments of Magic

Management & Leadership

Alan Pr

Moments of Magic is packed with customer service strategies, techniques and stories that illustrate important points that will teach you and everyone in your organization how to deliver excellent customer service to both internal and external customers. This book is a clearly written, easy-to-read, easy to understand guide to customer service, and is for anyone in any job. Some people say it is common sense. Some say it is good sense. The bottom line is that the content in this book makes sense.The information is simple, direct and can be implemented immediately.

Moments of Magic: Be a Star With Your Customers & Keep Them Forever

Processes & Infrastructure

Be Amazing or Go Home: Seven Customer Service Habits That Create Confidence with Everyone

Want to amaze your customers, impress the people you work with, and outshine your competition? Going from average to amazing isn’t an out-of-reach goal. In fact, amazement is a habit that anyone can master—and Shep Hyken knows the tricks to making it your own. In Be Amazing or Go Home, Shep shares the secrets behind making his motto “Always Be Amazing!” an everyday lifestyle and shows how you too can become exceptional in business and in life. Drawing on the routines of incredible people, Shep demonstrates simple practices that can elevate your game, including:
<ul>
<li>Showing up ready to be amazing</li>
<li>Being proactive</li>
<li>Craving feedback</li>
<li>Taking responsibility</li>
<li>Embracing authenticity</li>
<li>Focusing on excellence</li>
<li>Turning misery into magic</li>
</ul>Once you master these habits, you’ll be able to create trust, build stronger relationships, make sales, advance your career, and more. Now is the time to step out of the ordinary and step into amazing.

Be Amazing or Go Home: Seven Customer Service Habits that Create Confidence with Everyone

Sound Wisdom

In today's competitive business climate, you can't just satisfy your customers. You have to be better than that, giving them experiences that they won't forget. Author Shep Hyken has spent thirty years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases - from "uncertainty" to "amazement." By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a Cult of the Customer - and shows how you can do it too. Hyken's message is both powerful and timely: the happier your customers and employees are, the more successful your company will be. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists.

The Cult of the Customer: Create an Amazing Customer Experience that Turns Satisfied Customers into Customer Evangelists

Business Culture

"Only the Best on Success" is one of a series of "Only the Best" books that feature great ideas for improving your life and your business from some of America's top speakers, trainers, consultants and authors.

Only The Best On Success (Only The Best Series)

Sanborn, Mark

Ford, Lisa

Crawford, Roger

Harrell, Keith

JOLLEY, WILLIE

Friedman,Scott

McKain, Scott

Winget, Larry H.

CLARKE-EPSTEIN, Chris

Hershkowitz, Sue

Win Publications

"Only the Best on Leadership" is one of a series of "Only the Best" books that feature great ideas for improving your life and your business from some of America's top speakers, trainers, consultants and authors.

Only The Best On Leadership (Only The Best Series)

Clark, Dan

Silverstein, Sam

Emmerich, Roxanne

Hardy, Marc

Osteen, Vic

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Books by Hyken, Shep