In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions. <ul>
<li>Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector</li> <li>Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world</li> <li>Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles</li> <li>Balanced, well organized, and clearly written by two leading scholars</li> </ul>

It's Not Just PR: Public Relations in Society

Business & Money

Coombs, W. Timothy

Holladay, Sherry J.

Marketing & Sales

Wiley/Blackwell

Public relations shapes and spins our news, influencing society’s values, knowledge, and perceptions. Despite this, it often goes unnoticed. It's Not Just "PR" takes a balanced approach in assessing its impact, drawing on a diverse range of contemporary examples from global corporations through to the power of PR in the non-profit sector. 
<ul>
<li>Investigates a broad range of examples, from Coca-Cola and corporate pharmaceutical companies, to the non-profit sector and reform labour practices in Latin America</li> <li>Charts new territory by focusing on the effects and influence of public relations, both intended and unintended, in a discipline that has all too often concentrated on skills with little or no reflection on societal impact</li> <li>Helps reveal why public relations is useful to society and how it has developed a negative public reputation</li> <li>Includes practical debate about power issues in public relations theory and practice</li> <li>Winner of the 2007 PRIDE award given by the PR Division of the National Communication Association</li> </ul>

It's Not Just PR: Public Relations And Society

Management & Leadership

Blackwell Pub.

PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager. <ul>
<li>Winner of the 2010 PRIDE award given by the PR Division of the National Communication Association</li> <li> Gives detailed treatment of how activists have used public relations including a consideration of how activists have been important to the historical develop of PR </li> <li> Argues for a move away from a corporate-centric view of public relations and for public relations to be seen as the management of mutually-influential relationships </li> <li> Emphasizes the importance of stakeholder expectations in shaping organizational actions and being a foundation for discussions between organizations and stakeholders </li> <li> Emphasizes the perspective that stakeholders and organizations are linked together in a complex networks rather that a series of separate relationships </li> <li>Accompanying website includes chapter outlines, a test bank, PowerPoint slides, and useful links for students and teachers</li> </ul> Visit the further resources website for student and instructor materials at www.wiley.com/go/coombs

PR Strategy and Application: Managing Influence

Managing Corporate Social Responsibility: A Communication Approach

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. <ul>
<li>Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives</li> <li>Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model</li> <li>Discusses ways to maximize the use of social media and traditional media throughout the process</li> <li>Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.</li> <li>Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business</li> </ul>

Business Culture

See the best price to sell, buy, or rent books by Holladay, Sherry J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Holladay, Sherry J.

See the best price to sell, buy, or rent books by Holladay, Sherry J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

It's Not Just PR: Public Relations in Society

It's Not Just PR: Public Relations And Society

PR Strategy and Application: Managing Influence

Managing Corporate Social Responsibility: A Communication Approach

Managing Corporate Social Responsibility: A Communication Approach