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It's Not Just PR: Public Relations in Society

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It's Not Just PR: Public Relations in Society image
ISBN-10:

1118554000

ISBN-13:

9781118554005

Author(s): Coombs, W. Timothy; Holladay, Sherry J.
Edition: 2
Released: Sep 23, 2013
Publisher: Wiley/Blackwell
Format: Paperback, 168 pages
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Description:

In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions.

  • Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector
  • Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world
  • Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles
  • Balanced, well organized, and clearly written by two leading scholars

Best prices to buy, sell, or rent ISBN 9781118554005

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