Managing Corporate Social Responsibility: A Communication Approach
ISBN-10:
1444336290
ISBN-13:
9781444336290
Author(s): Coombs, W. Timothy; Holladay, Sherry J.
Edition: 1
Released: Oct 03, 2011
Publisher: Wiley/Blackwell
Format: Hardcover, 196 pages
Related ISBN: 9781444336450
Description:
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.
- Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives
- Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model
- Discusses ways to maximize the use of social media and traditional media throughout the process
- Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.
- Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business
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