Designed for use as a supplement for a systems analysis and design course, or as the core text in a projects course, this text covers CASE tools, 4GLs, prototyping, user-developer communication and project management methods.

Managerial Marketing for Industrial Firms

Business & Money

Ames, B. Charles

Hlavacek, James D.

Marketing & Sales

Random House, Inc.

<p>This is the first book that directly links industrial growth to specific management practices. There are many books that eloquently describe theories and management fads for consumer and retail companies. This is the first no-nonsense book that explains what management should and should not do to accelerate profitable top-line growth in any industrial company.</p>

Profitable Top-Line Growth For Industrial Companies

Management & Leadership

Corporate Development Inst

<p>Argues that all businesses must be responsive to the market or perish, looks at examples of companies that have successfully dealt with change, and suggests useful management principles</p>

Market Driven Management: Prescriptions for Survival in a Turbulent World

Irwin Professional_Pub

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Books by Hlavacek, James D.