The Healthcare Executive's Guide to ACO Strategy is the first comprehensive book dissecting the integral components of ACOs from physician, provider, and payer views, including analysis of the CMS final regulations. In the wake of healthcare reform, ACOs continue to emerge as the care delivery and reimbursement model of the future. Get the book that provides specifics on incorporating accountable care structure and strategy into your organization so you can enter the ACO era prepared and positioned to succeed. Get expert advice on ACOs and the elements for success, including how to: Participate in the CMS Shared Savings program Distinguish the various characteristics of an ACO and its operations Understand how ACO reimbursement structure will work Evaluate the process of forming an ACO-including the legal, financial, IT, and governance requirements Fulfill important quality measures for an ACO Reshape and refine hospital-physician alignment strategies

Hospital Executives' Guide to ACO Strategy

Medical Books

HCPRO

Max Reiboldt

HealthLeaders Media

The Coker Group

Inc.

Administration & Medicine Economics

An Integrated Approach to Marketing Orthopedic and Neuroscience Service Lines offers a unique perspective based on the authors' extensive experiences in both the marketing and orthopedics industries. Coauthors William K. Cors, MD, MMM, FACPE, and Frederick J. Barnes, MD, FAAOS, FACS, bring senior hospital and healthcare system management experience, and Michael Gilpin and Patrick T. Buckley, MPA, bring extensive experience as healthcare marketing professionals. Brought together, these authors provide unique composite insight from three different perspectives: physician, consultant, and practitioner. In a clear and succinct style, this resource outlines the key marketing fundamentals and strategies critical for building and growing an accomplished, integrated orthopedic service line in the 21st century.Blending the perspective of two physicians and two marketing healthcare professionals, this book:
 - Provides a detailed road map for marketing and promoting today's integrated orthopedics and neurosciences service line - Brings together best marketing practices with best clinical practices - Explains why the customer's point of view must be your marketing point of view - Outlines why marketing must be a collaborative, ongoing activity that involves the entire organization
View the Table of Contents:
Chapter 1: The Changing Landscape Chapter 2: When Marketing and Operations Become the Experience Chapter 3: Marketing Intelligence and Intelligent Marketing: Effectively Using Market Information Chapter 4: Positioning and Branding Your Service Line Chapter 5: Blueprint Your Investment: The Ortho/Neuro Marketing Plan Chapter 6: Marketing Communications and Promotion Chapter 7: Mirror-Mirror: Internal Marketing Chapter 8: A Peek Into the Future: Marketing Orthopedics and Neuroscience

An Integrated Approach to Marketing Orthopedic and Neuroscience Service Lines

HCPro Inc.

William K. Cors MD MMM FACPE

Patrick T. Buckley MPA

Michael Gilpin

Frederick J. Barnes MD FAAOS FACS

Medicine

The Service Line Solution: Consumer-Focused Strategies for the Accountable Care Era

Develop a profitable service line in an era of accountable health
 The Service Line Solution offers healthcare executives the necessary steps and proven best practices for developing the consumer-oriented service lines they need to succeed in a world of new market realities, including the shift from fee-for-service and the migration to a retail medicine model.
 The book reveals the strategic advantages of using the service line construct in a hospital or healthcare system, in light of the mandate for accountable care. In it, senior hospital executives, directors, and managers will learn the essential road map to developing effective service lines in the face of the radical healthcare change occurring as a result of these new laws.
 Author E. Preston Gee, VP of strategic marketing for CHRISTUS Health, has not only educated numerous organizations on effective service line strategies, but he has developed and executed on those strategies in his former position as senior VP of strategic planning and marketing at Trinity Health.
 This resource will help you: Understand the strategic advantages of using the service line construct in your hospital or healthcare system, in light of the mandate for accountable care Decide the best managerial structure for your service lines Determine the value of having dedicated service line managers in your organization Create a competitive mind-set that focuses sharply on newly empowered healthcare consumers Review your existing service line strategy to address the healthcare sea change occurring as a result of the Affordable Care Act Consider important market realities, including the shift from fee-for-service and the migration to a retail medicine model What s New? Every chapter has been updated to reflect significant changes in the healthcare industry.
 Key new topics include: Issues for service lines related to the migration to a retail medicine model Using service lines as a vehicle for bundled payments via direct service line contracts Insights from industry insiders who have revamped or begun to revamp their service line strategic plans Lessons learned from the Massachusetts experience The challenges posed by the evolution of the healthcare market into a consumer-driven environment Why health leaders who embrace change and revise the marketing model to reflect this new retail world order will succeed Take a look at the Table of Contents
 Introduction Chapter 1: Service line management: New landscape, solid model Chapter 2: The accepted rules for service line success Chapter 3: Defining services lines in the hospital setting Chapter 4: Why metrics matter Chapter 5: Identify the "four core" (service lines) Chapter 6: Organizing for profitability and customer/patient proximity Chapter 7: Service lines as the basis for bundled payment Chapter 8: The critical need for disciplined planning Chapter 9: The shifting sands of competition, collaboration, and partnership Chapter 10: Refreshing the service line portfolio Chapter 11: Thriving on challenge and change Chapter 12: Service line execution and population health

E. Preston Gee

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