<p>  A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development.  Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R&amp;D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions. </p>

Design and Marketing Of New Products (2nd Edition)

Business & Money

Urban, Glen L.

Hauser, John R.

Management & Leadership

Pearson

Applying Marketing Management: Instructors' Manual: Four PC Simulations

Scientific P, US

There are many books on the use of numerical methods for solving engineering problems and for modeling of engineering artifacts. In addition there are many styles of such presentations ranging from books with a major emphasis on theory to books with an emphasis on applications. The purpose of this book is hopefully to present a somewhat different approach to the use of numerical methods for - gineering applications. Engineering models are in general nonlinear models where the response of some appropriate engineering variable depends in a nonlinear manner on the - plication of some independent parameter. It is certainly true that for many types of engineering models it is sufficient to approximate the real physical world by some linear model. However, when engineering environments are pushed to - treme conditions, nonlinear effects are always encountered. It is also such - treme conditions that are of major importance in determining the reliability or failure limits of engineering systems. Hence it is essential than engineers have a toolbox of modeling techniques that can be used to model nonlinear engineering systems. Such a set of basic numerical methods is the topic of this book. For each subject area treated, nonlinear models are incorporated into the discussion from the very beginning and linear models are simply treated as special cases of more general nonlinear models. This is a basic and fundamental difference in this book from most books on numerical methods.

Numerical Methods for Nonlinear Engineering Models

Computers & Technology

Computer Science

Springer

<p>There are many books on the use of numerical methods for solving engineering problems and for modeling of engineering artifacts. In addition there are many styles of such presentations ranging from books with a major emphasis on theory to books with an emphasis on applications. The purpose of this book is hopefully to present a somewhat different approach to the use of numerical methods for - gineering applications. Engineering models are in general nonlinear models where the response of some appropriate engineering variable depends in a nonlinear manner on the - plication of some independent parameter. It is certainly true that for many types of engineering models it is sufficient to approximate the real physical world by some linear model. However, when engineering environments are pushed to - treme conditions, nonlinear effects are always encountered. It is also such - treme conditions that are of major importance in determining the reliability or failure limits of engineering systems. Hence it is essential than engineers have a toolbox of modeling techniques that can be used to model nonlinear engineering systems. Such a set of basic numerical methods is the topic of this book. For each subject area treated, nonlinear models are incorporated into the discussion from the very beginning and linear models are simply treated as special cases of more general nonlinear models. This is a basic and fundamental difference in this book from most books on numerical methods.</p>

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