Definitive Guide to Marketing Planning, The

(11)
Definitive Guide to Marketing Planning, The image
ISBN-10:

0273649329

ISBN-13:

9780273649328

Author(s): Hatton, Angela
Edition: 2nd edition
Released: Sep 20, 2000
Format: Paperback, 272 pages

Description:

Presents an overview of customer-oriented planning. Provides a process for strategic and operational marketing planning that allows integration of business and marketing plans, and shows how to produce effective marketing strategies, including promotional plans. Gives insight and advice on portfolio and customer analysis, the role of the environmental audit, corporate missions, communication tools, and monitoring performance. The author is affiliated with the Chartered Institute of Marketing, and the City University Business School. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Best prices to buy, sell, or rent ISBN 9780273649328




Frequently Asked Questions about Definitive Guide to Marketing Planning, The

You can buy the Definitive Guide to Marketing Planning, The book at one of 20+ online bookstores with BookScouter, the website that helps find the best deal across the web. Currently, the best offer comes from and is $ for the .

The price for the book starts from $7.46 on Amazon and is available from 13 sellers at the moment.

If you’re interested in selling back the Definitive Guide to Marketing Planning, The book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.

As for the Definitive Guide to Marketing Planning, The book, the best buyback offer comes from and is $ for the book in good condition.

The Definitive Guide to Marketing Planning, The book is in very low demand now as the rank for the book is 9,761,343 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.

Not enough insights yet.