“Marketing is part art and part science. The ‘art era’ was ok in the 20th century. If you need to consistently generate growth and increased profitability in this century, you better stick with the science. When cost cutting is not enough to improve the bottom line, it is time to focus again on the consumer. Improve Your Marketing to Grow Your Business shows how to go from consumer insights to relevant innovation and actionable marketing plans. Metrics to measure marketing effectiveness complete a must-read book.” –ARTURO MASSA Leading Global Marketing Executive, Fortune 500 Company How Marketing Can Systematically Drive Profitable Growth, Build Brand Equity, and Maximize Stockholder Value: <ul>
<li> Rethinking and reengineering your entire marketing organization: processes, technology, metrics, and more </li> <li> New insights from today’s top marketing innovators–including Procter &amp; Gamble, Brown-Forman, Kimberly-Clark, Wachovia, Hyatt, and Gillette </li> <li> How to create a marketing culture of accountability, and empower change throughout your organization </li> <li> Indispensable reading for every marketing leader, manager, and business strategist </li> </ul>
For the first time, marketing can systematically drive top-line revenue growth and long-term business value. Finally, your organization can have a marketing discipline that begins with customer insight and leverages the full benefits of process, creativity, measurement, and collaboration. In this book, legendary marketing innovator Hunter Hastings helps you build that revolutionary marketing organization and use it to achieve unprecedented business results. Discover how to integrate marketing and customer knowledge into everything your company does…leverage technology to identify breakthrough opportunities and marketable innovations…learn faster, act faster, and drive maximum value from every marketing investment you make.

Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth (paperback)

Business & Money

Saperstein, Jeff

Hastings, Hunter

Marketing & Sales

Ft Press

“Marketing is part art and part science. The ‘art era’ was ok in the 20th century. If you need to consistently generate growth and increased profitability in this century, you better stick with the science. When cost cutting is not enough to improve the bottom line, it is time to focus again on the consumer. Improve Your Marketing to Grow Your Business shows how to go from consumer insights to relevant innovation and actionable marketing plans. Metrics to measure marketing effectiveness complete a must-read book.” –ARTURO MASSA Leading Global Marketing Executive, Fortune 500 Company How Marketing Can Systematically Drive Profitable Growth, Build Brand Equity, and Maximize Stockholder Value: <ul>
<li> Rethinking and reengineering your entire marketing organization: processes, technology, metrics, and more</li> <li> New insights from today’s top marketing innovators–including Procter &amp; Gamble, Brown-Forman, Kimberly-Clark, Wachovia, Hyatt, and Gillette</li> <li> How to create a marketing culture of accountability, and empower change throughout your organization</li> <li> Indispensable reading for every marketing leader, manager, and business strategist </li>
</ul>
For the first time, marketing can systematically drive top-line revenue growth and long-term business value. Finally, your organization can have a marketing discipline that begins with customer insight and leverages the full benefits of process, creativity, measurement, and collaboration. In this book, legendary marketing innovator Hunter Hastings helps you build that revolutionary marketing organization and use it to achieve unprecedented business results. Discover how to integrate marketing and customer knowledge into everything your company does…leverage technology to identify breakthrough opportunities and marketable innovations…learn faster, act faster, and drive maximum value from every marketing investment you make.

Improve Your Marketing To Grow Your Business: Insights and Innovation That Drive Business and Brand Growth

Economics

Wharton School Pub

Aberrant Capitalism (Elements in Reinventing Capitalism)

Management & Leadership

Cambridge University Press

The corporation was a timely emergent phenomenon of the capitalist system. Under entrepreneurial ownership with customer value creation goals, corporations introduced new products and services, new capital structures and new management processes capable of improving customer experiences in every facet of their lives. After entrepreneurship, the organizational model transitioned to managerial capitalism, and from there into command-and-control and central planning. Then came further transition into the era of financialization, where shareholder value replaced customer value as the purpose of the corporation. Managers diverted resources to their own enrichment as well as that of shareholders, at the expense of investment in future innovation. Capitalism's reputation has become tarnished and its purpose distorted. This Element ends with the promise of another emergent era, via the corporations of the digital age.

Aberrant Capitalism: The Decay and Revival of Customer Capitalism (Elements in Reinventing Capitalism)

Denning, Stephen

Given the rapid technological, organizational, and structural changes that challenge conventional institutions and economies, what is the future of work? The authors propose a path to seize opportunity for the individual worker and entrepreneur, who can be newly interconnected and augmented by emerging technologies. Values-based individual career and business navigation can thrive and succeed; teams, groups, and networks can be enhanced with a new mode of innovation based on social conversation and connection rather than a commercial, hierarchical, and prescriptive process. The authors provide visual models, case studies, and in-depth interviews with cutting-edge practitioners, who provide insights from real-world experience. The Interconnected Individual is intended to help business and professional executives and freelance workers to adopt an entrepreneurial mind-set, regardless of field, industry, or work role.

The Interconnected Individual: Seizing Opportunity in the Era of AI, Platforms, Apps, and Global Exchanges

Industries

Business Expert Press

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