Drawing on extensive new research through dozens of interviews with entrepreneurial champions in diverse sectors, Creating Regional Wealth in the Global Innovation Economy pinpoints the key reasons why some locations succeed in the quest to become centers of technology and innovation - and sustain their competitive advantages over time - while others fail. It answers the central questions about the world's entrepreneurial hotspots: What makes these locations special? How can local business and government organizations most effectively promote local entrepreneurship? And what can budding centers of entrepreneurship do in order to enter the game?

Creating Regional Wealth in the Innovation Economy: Models, Perspectives and Best Practices

Business & Money

Saperstein, Jeff

ROUACH, Daniel

Business Development & Entrepreneurship

Ft Pr

“Marketing is part art and part science. The ‘art era’ was ok in the 20th century. If you need to consistently generate growth and increased profitability in this century, you better stick with the science. When cost cutting is not enough to improve the bottom line, it is time to focus again on the consumer. Improve Your Marketing to Grow Your Business shows how to go from consumer insights to relevant innovation and actionable marketing plans. Metrics to measure marketing effectiveness complete a must-read book.” –ARTURO MASSA Leading Global Marketing Executive, Fortune 500 Company How Marketing Can Systematically Drive Profitable Growth, Build Brand Equity, and Maximize Stockholder Value: <ul>
<li> Rethinking and reengineering your entire marketing organization: processes, technology, metrics, and more </li> <li> New insights from today’s top marketing innovators–including Procter &amp; Gamble, Brown-Forman, Kimberly-Clark, Wachovia, Hyatt, and Gillette </li> <li> How to create a marketing culture of accountability, and empower change throughout your organization </li> <li> Indispensable reading for every marketing leader, manager, and business strategist </li> </ul>
For the first time, marketing can systematically drive top-line revenue growth and long-term business value. Finally, your organization can have a marketing discipline that begins with customer insight and leverages the full benefits of process, creativity, measurement, and collaboration. In this book, legendary marketing innovator Hunter Hastings helps you build that revolutionary marketing organization and use it to achieve unprecedented business results. Discover how to integrate marketing and customer knowledge into everything your company does…leverage technology to identify breakthrough opportunities and marketable innovations…learn faster, act faster, and drive maximum value from every marketing investment you make.

Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth (paperback)

Hastings, Hunter

Marketing & Sales

Ft Press

“Marketing is part art and part science. The ‘art era’ was ok in the 20th century. If you need to consistently generate growth and increased profitability in this century, you better stick with the science. When cost cutting is not enough to improve the bottom line, it is time to focus again on the consumer. Improve Your Marketing to Grow Your Business shows how to go from consumer insights to relevant innovation and actionable marketing plans. Metrics to measure marketing effectiveness complete a must-read book.” –ARTURO MASSA Leading Global Marketing Executive, Fortune 500 Company How Marketing Can Systematically Drive Profitable Growth, Build Brand Equity, and Maximize Stockholder Value: <ul>
<li> Rethinking and reengineering your entire marketing organization: processes, technology, metrics, and more</li> <li> New insights from today’s top marketing innovators–including Procter &amp; Gamble, Brown-Forman, Kimberly-Clark, Wachovia, Hyatt, and Gillette</li> <li> How to create a marketing culture of accountability, and empower change throughout your organization</li> <li> Indispensable reading for every marketing leader, manager, and business strategist </li>
</ul>
For the first time, marketing can systematically drive top-line revenue growth and long-term business value. Finally, your organization can have a marketing discipline that begins with customer insight and leverages the full benefits of process, creativity, measurement, and collaboration. In this book, legendary marketing innovator Hunter Hastings helps you build that revolutionary marketing organization and use it to achieve unprecedented business results. Discover how to integrate marketing and customer knowledge into everything your company does…leverage technology to identify breakthrough opportunities and marketable innovations…learn faster, act faster, and drive maximum value from every marketing investment you make.

Improve Your Marketing To Grow Your Business: Insights and Innovation That Drive Business and Brand Growth

Economics

Wharton School Pub

This handbook is an invaluable resource for students in a communication course with a service-learning component. The handbook provides guidelines for connecting service learning work with classroom concepts and advice for working effectively with agencies and organizations. It also provides model forms and reports and a directory of online resources.

Service Learning Comm Studies

Literature & Fiction

Isaacson, Rick

Dramas & Plays

Wadsworth Publishing

This resourceful handbook provides guidelines for connecting service-learning work with classroom concepts, as well as advice for working effectively with agencies and organizations. Its model forms and sample speeches will help you throughout the course.

The Art and Strategy of Service-Learning Presentations

Cengage Learning'

Given the rapid technological, organizational, and structural changes that challenge conventional institutions and economies, what is the future of work? The authors propose a path to seize opportunity for the individual worker and entrepreneur, who can be newly interconnected and augmented by emerging technologies. Values-based individual career and business navigation can thrive and succeed; teams, groups, and networks can be enhanced with a new mode of innovation based on social conversation and connection rather than a commercial, hierarchical, and prescriptive process. The authors provide visual models, case studies, and in-depth interviews with cutting-edge practitioners, who provide insights from real-world experience. The Interconnected Individual is intended to help business and professional executives and freelance workers to adopt an entrepreneurial mind-set, regardless of field, industry, or work role.

The Interconnected Individual: Seizing Opportunity in the Era of AI, Platforms, Apps, and Global Exchanges

Industries

Business Expert Press

Moving from childhood to retirement, "The Stoop" covers a wide range of subject matter. Several poems explore growing up in Brooklyn, New York in the 1950s and 1960s, which include painful and humorous memories. Many poems reflect on cinematic, literary, and artistic works which have made a lasting impact on the writer. The final section engages with some contemporary issues the author navigates as he deals with aging and retirement. The collection includes a poem ("The Minimalist") that won first place in the Common Ground Review annual poetry contest (2011).

The Stoop

Poetry

Finishing Line Press

See the best price to sell, buy, or rent books by Saperstein, Jeff. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Saperstein, Jeff