MKTG from 4LTR Press connects students to the principles of marketing&#65533;bringing them to life through timely examples showing how they&#65533;re applied at the world&#65533;s top companies every day.

MKTG (MindTap Course List)

Business & Money

MCDANIEL, CARL

Hair, Joe

Lamb,Charles

Marketing & Sales

Cengage Learning'

MindTap for Lamb/Hair/Mcdaniel's MKTG, 1 term Printed Access Card

MKTG

Achieve marketing success with the best up-to-the-minute coverage of key marketing topics in this complete, yet brief, ESSENTIALS OF MARKETING, 7E by award-winning authors Lamb/Hair/McDaniel. This edition's fresh, streamlined design focuses on captivating examples and innovative applications that ensure readers not only understand marketing concepts, but also know how to effectively apply concepts to actual business practices. This edition visually illustrates key marketing concepts and showcases the customer experience with an engaging writing style punctuated by the most recent marketing statistics and figures. A new appendix and exercises further prepare readers with the skills to build a professional marketing plan for success.

Essentials of Marketing

This book provides readers with a comprehensive introduction to marketing. Features include an Integrated Teaching System; more emphasis on multicultural marketing, globalization, TQM, ethics, small business marketing; and critical thinking cases and experiential exercises.

Principles of Marketing

South-Western College Pub.

Solid mainstream principles text that covers all the basic content, features and ancillaries. Includes examples videos, Signature series cases and integrate learning system.

Marketing

Management & Leadership

The second edition of&nbsp;Advanced Issues in Partial Least Squares Structural Equation Modeling&nbsp;offers a straightforward and practical guide to PLS-SEM for users ready to go further than the basics of&nbsp;A Primer on Partial Least Squares Structural Equation Modeling, 3rd&nbsp;edition. Even in this advanced guide, the authors have limited the emphasis on equations, formulas, and Greek symbols, and instead rely on detailed explanations of the fundamentals of PLS-SEM and provide general guidelines for understanding and evaluating the results of applying the method. A single study on corporate reputation features as an example throughout the book, along with a single software package (<a href="https://www.smartpls.com/">SmartPLS 4.0</a>) to provide a seamless learning experience. The approach of this book is based on the authors' many years of conducting research and teaching methodology courses, including developing the SmartPLS software. The preparation of the book, especially this new edition, is based on the authors' desire to communicate the PLS-SEM method to a much broader audience from management and marketing to engineering, geography, medicine, political and environmental sciences, psychology, and beyond. The second edition includes a new chapter on the necessary condition analysis (NCA) and covers the most recent developments in PLS-SEM, with detailed guidelines for estimating and validating higher-order constructs and nonlinear effects as well as more insights on multigroup and latent class analyses using FIMIX-PLS and PLS-POS. The book is aimed at researchers and practitioners who seek to gain comprehensive knowledge of more advanced PLS-SEM methods.

Advanced Issues in Partial Least Squares Structural Equation Modeling

Sarstedt, Marko

Ringle, Christian M.

Gudergan, Siegfried P.

Education & Reference

Sage Publications, Inc.

Learn Marketing YOUR Way with MKTG! MKTG's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG MindTap allows you to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you'll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. When it's time to study, everything you've flagged or noted can be gathered into a guide you can organize.

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), by Hair, Hult, Ringle, and Sarstedt, provides a concise yet very practical guide to understanding and using PLS structural equation modeling (PLS-SEM). PLS-SEM is evolving as a statistical modeling technique and its use has increased exponentially in recent years within a variety of disciplines, due to the recognition that PLS-SEM′s distinctive methodological features make it a viable alternative to the more popular covariance-based SEM approach. This text―the only comprehensive book available to explain the fundamental aspects of the method―includes extensive examples on SmartPLS software, and is accompanied by multiple data sets that are available for download from the accompanying website (www.pls-sem.com).

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

Politics & Social Sciences

Hult,G. Tomas M.

Sociology

Written as an extension of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) Second Edition, this easy-to-understand, practical guide covers advanced content on PLS-SEM to help students and researchers apply techniques to research problems and accurately interpret results. Authors Joseph F. Hair, Jr., Marko Sarstedt, Christian Ringle, and Siegfried P. Gudergan provide a brief overview of basic concepts before moving to the more advanced material. Offering extensive examples on SmartPLS 3 software and accompanied by free downloadable data sets, the book emphasizes that any advanced PLS-SEM approach should be carefully applied to ensure that it fits the appropriate research context and the data characteristics that underpin the research.

See the best price to sell, buy, or rent books by Hair, Joe. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Hair, Joe

See the best price to sell, buy, or rent books by Hair, Joe. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

MKTG (MindTap Course List)

MindTap for Lamb/Hair/Mcdaniel's MKTG, 1 term Printed Access Card

MKTG

Essentials of Marketing

Principles of Marketing

Marketing

Advanced Issues in Partial Least Squares Structural Equation Modeling

MKTG

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

Advanced Issues in Partial Least Squares Structural Equation Modeling