Principles of Marketing
Released: Jul 11, 1994
Publisher: South-Western College Pub.
Format: Hardcover, 928 pages
Related ISBN: 9780538813686
Description:
This book provides readers with a comprehensive introduction to marketing. Features include an Integrated Teaching System; more emphasis on multicultural marketing, globalization, TQM, ethics, small business marketing; and critical thinking cases and experiential exercises.
Best prices to buy, sell, or rent ISBN 9780538829823
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