Today everyone--whether they know it or not--is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories--those created with a specific mission in mind--are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: *Capture your audience’s attention first, fast and foremost *Motivate your listeners by demonstrating authenticity *Build your tell around “what’s in it for them” *Change passive listeners into active participants *Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices”--master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver--and own--a story that is truly compelling, one capable of turning others into viral advocates for your goal.

Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story

Guber, Peter

Humor & Entertainment

Crown Currency

Drawn from three decades of observation and experience, two of Hollywood's major players present a revelatory and raucous look at the art and business of modern filmmaking, discussing the inevitable "shoot out," which entails standoffs, confrontations, scandals, and dilemmas as writers, directors, producers, stars, and agents push forward their own agendas. 35,000 first printing.

Shoot Out: Surviving the Fame and (Mis) Fortune of Hollywood

Business & Money

Bart, Peter

Industries

Putnam Adult

Hollywood calls it the "shoot out"... the point during the making of a movie when star-fits and power struggles turn into standoffs, walk-outs, and clashing egos. How a film ever gets made is a wonder. Leave it to two industry icons to unreel the true story...

Shoot Out: Surviving Fame and (Mis)Fortune in Hollywood

Movies

TarcherPerigee

From the very first pitch to the final cut, an eye opening, opinionated, savvy and often irreverent insider's look at the clash of culture and cash in the movie business.  Two of hollywood's major players come together to share their insights and anecdotes about the art and business of filmmaking in the twenty-first century.  Inspired by the graduate course that they have taught at the UCLA School of Theater, Film and Television, Shoot Out is animated by observations from more than three decades in Hollywood.  As Peter Bart and Peter Guber follow the path from the "eureka" of the original idea until the denouement of its appearance on late-night television, the driving force behind the narrative is the ever-present "shoot out" - the standoffs and confrontations, entanglements and dilemmas as writers, directors, and producers, stars and agents vie to put forward their own - often conflicting - agendas in search for the Holy Grail.  From the rise and fall of the studio system to the emergence of stars as entrepreneurs to the dynamic role of the independents, Shoot Out draws on a vision of the future as well as the repeated and often unheeded lessons of the past.

Literature & Fiction

New Millenium Audio

Stories have always had the power to move, but it has only recently become clear that purposeful stories - those created with a specific mission in mind - are essential in persuading others to support a vision or cause. For Peter Guber, what began as a knack for telling stories as one of the world's leading entertainment executives has evolved into a set of principles that anyone can use to achieve their goals - whatever you do in life, you need to be able to tell a good story. 
In Tell to Win Guber explains how to move beyond PowerpPoint slides and spreadsheets to create purposeful stories that can serve as powerful calls to action. He reveals the best way to get noticed, how to turn passive listeners into active participants, and how technology can be used to ensure audience commitment. Featuring wisdom from Guber's meetings with (and lessons from) everyone from Nelson Mandela to YouTube founder Chad Hurley, and Muhammed Ali to Steven Spielberg (who he tutored in making films), Tell to Win entertainingly shows how to craft, deliver and own a story that is capable of turning others into viral advocates for your goal.

Tell to Win: Connect, Persuade and Triumph with the Hidden Power of Story

Biographies & Memoirs

Arts & Literature

Profile Books

Guber nos muestra como un buen storytelling, una buena historia acerca de una empresa, producto o persona puede ser la mejor herramienta para conseguir buenos resultados empresariales. Lleno de anecdotas reales muchas de ellas vividas en primera persona junto a celebridades del mundo del entretenimiento y la politica, este valioso e inspirador libro ayudara a los lectores a desarrollar su propia historia llena de contenido para sus clientes o colegas. / Success is won by creating stories that have the power to move partners, shareholders, customers, and employees to action.  If you cant tell it, you cant sell it. It tells stories that ignites action, moving people to do things.  Only recently became clear that purposeful stories are essential in persuading others to support a vision, dream or cause.

Storytelling para el éxito: Conecta, persuade y triunfa gracias al poder oculto de las historias (Gestion Del Conocimiento / Knowledge Management) (Spanish Edition)

Business Culture

Empresa Activa

See the best price to sell, buy, or rent books by Guber, Peter. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Guber, Peter

See the best price to sell, buy, or rent books by Guber, Peter. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story

Shoot Out: Surviving the Fame and (Mis) Fortune of Hollywood

Shoot Out: Surviving Fame and (Mis)Fortune in Hollywood

Shoot Out: Surviving Fame and (Mis)Fortune in Hollywood

Tell to Win: Connect, Persuade and Triumph with the Hidden Power of Story

Storytelling para el éxito: Conecta, persuade y triunfa gracias al poder oculto de las historias (Gestion Del Conocimiento / Knowledge Management) (Spanish Edition)