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Storytelling para el éxito: Conecta, persuade y triunfa gracias al poder oculto de las historias (Gestion Del Conocimiento / Knowledge Management) (Spanish Edition)

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Storytelling para el éxito: Conecta, persuade y triunfa gracias al poder oculto de las historias (Gestion Del Conocimiento / Knowledge Management) (Spanish Edition) image
ISBN-10:

849245279X

ISBN-13:

9788492452798

Author(s): Guber, Peter
Edition: Translation
Released: Sep 12, 2011
Publisher: Empresa Activa
Format: Paperback, 352 pages
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Description:

Guber nos muestra como un buen storytelling, una buena historia acerca de una empresa, producto o persona puede ser la mejor herramienta para conseguir buenos resultados empresariales. Lleno de anecdotas reales muchas de ellas vividas en primera persona junto a celebridades del mundo del entretenimiento y la politica, este valioso e inspirador libro ayudara a los lectores a desarrollar su propia historia llena de contenido para sus clientes o colegas. / Success is won by creating stories that have the power to move partners, shareholders, customers, and employees to action.  If you cant tell it, you cant sell it. It tells stories that ignites action, moving people to do things.  Only recently became clear that purposeful stories are essential in persuading others to support a vision, dream or cause.

Best prices to buy, sell, or rent ISBN 9788492452798

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