Outlining a six-step process for developing prospective customers into loyal advocates, a guide offers techniques for reaching the stage where customers buy on a steady basis, recommend the product to friends, and resist lower prices from the competition

Customer Loyalty: How to Earn It, How to Keep It (Cloth Edition)

Business & Money

Griffin, Jill

Management & Leadership

wiley

Your guide to building and sustaining the most critical partnership of all Both the front-line salesperson concerned with a single customer and the senior manager responsible for the organization-wide sales and marketing strategy will find Griffin's Profit Generator system a useful process for building a base of consistently profitable customers. -- Quality Digest Hold on to the best asset you've got! This pragmatic guide to achieving customer loyalty outlines a savvy seven-step process for turning prospects into customers and customers into loyal advocates. Presenting detailed case studies -- from a Florida picture framer and a Nebraska travel agent to Home Depot and Sharp Electronics -- author Jill Griffin shares her trademarked Profit Generator System, a step-by-step approach to pricing, value, positioning, and targeting designed to systematically move customers up the loyalty ladder. With real-world detail, she also shows how to win back inactive customers and develop a loyalty-driven corporate culture.

Customer Loyalty: How to Earn It, How to Keep It

Marketing & Sales

Jossey-Bass

Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go.

Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal

Lowenstein, Michael W.

You've read about Customer Loyalty in the Los Angeles Times, Dallas Morning News, Miami Herald, Kansas City Star, Entrepreneur, Industry Week, Marketing News, Boardroom Reports, Marketing Management, Library Journal, The Selling Advantage, Ideas Magazine, Executive Briefings, Training, Hospitality Upgrade, Direct, Quality Digest, Marketing Tools, Houseware Executive, Journal of Pharmaceutical Management, Discount Merchandiser, TeleProfessional, NationsBank Business, Modern Jeweler, Furniture Today-- now read the new and revised edition of the ground-breaking book that created all the buzz.

What if you could gather the smartest people you know into one room and ask them anything? 
Who would be there? What would you ask?
Most likely you would want a wide range of advisors who had been there and done that; people who succeeded; people who failed and got up and dusted themselves off and won the battle anyway. You’d want their sage advice on business and life drawn from their real-life experiences. No agendas in this room except what’s best for you. That time in that room would no doubt be priceless for you as you gather all of the intelligence you’ll need to be your best in every area. 
Follow These Leaders is a chance to do just that.
When author and speaker Jill Griffin reached out to her network and asked them to contribute their best advice and counsel here in these pages she had no idea that literally everyone would jump at the opportunity to share what they know with people they don’t know and may never meet in person. The room filled up quickly and the wisdom flowed freely. 
The result? A wise and entertaining handbook with a single goal. Helping you soar. Come join us. Follow these leaders and build a great career and life!

Follow These Leaders: Wisdom and Mentorship from the Voices of Success

Jill Griffin Books

Job Hunting & Careers

See the best price to sell, buy, or rent books by Griffin, Jill. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Griffin, Jill

See the best price to sell, buy, or rent books by Griffin, Jill. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Customer Loyalty: How to Earn It, How to Keep It (Cloth Edition)

Customer Loyalty: How to Earn It, How to Keep It

Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal

Customer Loyalty: How to Earn It, How to Keep It

Follow These Leaders: Wisdom and Mentorship from the Voices of Success

Follow These Leaders: Wisdom and Mentorship from the Voices of Success