Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal
Description:
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go.
Best prices to buy, sell, or rent ISBN 9780787946678
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Frequently Asked Questions about Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal
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The Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal book is in very low demand now as the rank for the book is 2,949,294 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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