A field-based collection of cases examining the problems that confront executives responsible for advertising/communications management decisions across a variety of product and service industries. Techniques for planning, developing and assessing advertising programmes are included.

Cases in Advertising and Communication Management

Business & Money

Kopp, Robert J.

Greyser, Stephen A.

Marketing & Sales

Pearson College Div

Cases in Advertising and Communications Management

PRENTICE/HALL

<p>This is a case book written by prominent authors at both Harvard and Stanford. It contains nine core sections with approximately three to five cases per part. The parts include Leagues and Events, Sponsorship and Marketing, and Finance and Valuation. Each section is preceded with an Overview of Key Topics that set the stage for the cases and each section concludes with summary materials and discussion questions. The cases themselves focus on certain teams or aspects of team sports. It includes cases on major league soccer, the Boston Red Sox's Fenway Park, the pros and cons of hiring a sports agent, Magic Johnson's endorsement deals and the Women's NBA. Each individual case is also followed by discussion questions.</p>

The Business of Sports: Cases and Text on Strategy and Management

Walsh, Bill

Foster, George

Management & Leadership

South-Western College Pub.

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