A field-based collection of cases examining the problems that confront executives responsible for advertising/communications management decisions across a variety of product and service industries. Techniques for planning, developing and assessing advertising programmes are included.

Cases in Advertising and Communication Management

Business & Money

Kopp, Robert J.

Greyser, Stephen A.

Marketing & Sales

Pearson College Div

<p>The emphasis of Quality is pervading every facet of business, and managers are required to know and apply TQM principles. This book explores the strategic role of quality global competition, the roles of management in attaining quality excellence, the structures and systems needed to support a total quality strategy, and the main statistical and analytical tools for achieving quality improvement and control.</p>

Total Quality Management: A Cross Functional Perspective

Rao, Ashok

Schlesinger, Phyllis Fineman

Martin,John.

Carr, Lawrence P.

Dambolena, Ismael

Rafii, Farshad

Management & Leadership

wiley

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Books by Kopp, Robert J.