In The Best of Branding, branding pioneer Jim Gregory publishes --for the first time ever--findings from his revolutionary Corporate Branding IndexAndreg;. This index, which for more than a decade has compiled branding results from more than 1,000 companies, is today's most influential and exhaustive database on what works, what doesn't, and why.. . In-depth interviews with the executives responsible for today's most dominant brands discuss best and worst strategies for building a durable brand. Companies profiled include AFLAC, Harley-Davidson, Johnson And Johnson, General Electric, Southwest Airlines, and more..

The Best of Branding: Best Practices in Corporate Branding

Business & Money

Gregory,James

Marketing & Sales

McGraw=Hill

Colloquial Cantonese (Colloquial Series)

Colloquial Cantonese is easy-to-use and specially written by experienced teachers for self-study or class use. The course offers you a step-by-step approach to written and spoken Cantonese. No prior knowledge of the language is required. What makes Colloquial Cantonese your best choice in personal language learning? * interactive - lots of dialogues and exercises for regular practice * clear - concise grammar notes * practical - useful vocabulary and pronunciation guide * complete - including answer key and special reference section By the end of this rewarding course you will be able to communicate confidently and effectively in a broad range of situations. Accompanying audio material is available to purchase separately on CD/MP3 format, or comes included in the great value Colloquials Pack.

Children's Books

Keith S. T. Tong

Education & Reference

Routledge

Spotter's Guide Dinosaurs (Horrible Science Handbooks)

Fabian Society

An account of how the author was Nelson Mandela's gaoler for over twenty years. Despite opposing political views and Gregory's initial dislike of Mandela, the two gradually formed a firm friendship, becoming each other's confidant and source of comfort. Gives insight into the character and political beliefs of Mandela.

Goodbye Bafana: Nelson Mandela, my prisoner, my friend

Headline Book Publishing

The Performing Arts Source -theaters, film and TV producers, agents, dance companies, opera, concerts, and much more. The sections include Schools &amp; Teachers, Artist Resources, Casting Contacts, Unions &amp; Film Commissions and Personal Pages.

The National Casting Guide

Reference

Peter Glenn

Catalogs & Directories

Peter Glenn Pubns

The patent book: An illustrated guide and history for inventors, designers, and dreamers

A&W Publishers

How to Perform a Psychic Reading: A Beginner's Guide to Reading Tarot Cards is a fun and entertaining book that explores the reader's natural psychic powers. Readers can discover the inside secrets of reading the cards in just a lunch hour with this book. Actual examples with pictures and charts make tarot card reading a simple and exciting adventure. The book is written to make it easy for anyone to perform a psychic reading. The entire experience of a psychic reading is covered in detail. From choosing the correct tarot card deck to the 101 most frequently asked psychic questions, the reader will have the complete formula to answer even the most difficult questions.

How to Perform a Psychic Reading - A Beginner's Guide to Reading Tarot Cards

Religion & Spirituality

New Age & Spirituality

Zymore Pr Inc

Dr. Gregory's Elements Of Catoptrics And Dioptrics

(Savilian), David Gregory

History

Legare Street Press

A Dissertation on the Influence of a Change of Climate in Curing Diseases

Barton, William Paul Crillon

BiblioLife

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Books by Gregory,James