The Best of Branding: Best Practices in Corporate Branding

(8)
The Best of Branding: Best Practices in Corporate Branding image
ISBN-10:

0071403299

ISBN-13:

9780071403290

Author(s): Gregory,James
Edition: 1
Released: Oct 21, 2003
Publisher: McGraw=Hill
Format: Hardcover, 288 pages

Description:

In The Best of Branding, branding pioneer Jim Gregory publishes --for the first time ever--findings from his revolutionary Corporate Branding IndexAndreg;. This index, which for more than a decade has compiled branding results from more than 1,000 companies, is today's most influential and exhaustive database on what works, what doesn't, and why.

. .

In-depth interviews with the executives responsible for today's most dominant brands discuss best and worst strategies for building a durable brand. Companies profiled include AFLAC, Harley-Davidson, Johnson And Johnson, General Electric, Southwest Airlines, and more.

.

Best prices to buy, sell, or rent ISBN 9780071403290




Frequently Asked Questions about The Best of Branding: Best Practices in Corporate Branding

You can buy the The Best of Branding: Best Practices in Corporate Branding book at one of 20+ online bookstores with BookScouter, the website that helps find the best deal across the web. Currently, the best offer comes from and is $ for the .

The price for the book starts from $7.10 on Amazon and is available from 13 sellers at the moment.

If you’re interested in selling back the The Best of Branding: Best Practices in Corporate Branding book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.

As for the The Best of Branding: Best Practices in Corporate Branding book, the best buyback offer comes from and is $ for the book in good condition.

Not enough insights yet.

Not enough insights yet.