Fund-Raising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers (Wiley Nonprofit Law, Finance and Management Series)

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Fund-Raising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers (Wiley Nonprofit Law, Finance and Management Series) image
ISBN-10:

0471595357

ISBN-13:

9780471595359

Edition: 1
Released: Mar 01, 1994
Publisher: wiley
Format: Hardcover, 432 pages

Description:

Offers practical, detailed advice on the basic techniques necessary to carry out successful annual giving campaigns. Covers direct mail solicitation, memberships, special events, corporate fund-raising, telemarketing and more. Features authentic examples to illustrate key points along with scores of checklists, charts, sample letters and documents and step-by-step instructions.

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