<p>Cases in Health Care Marketing, 1/e by Gourville, Quelch, and Rangan is a collection of Harvard cases that concentrate on marketing within the health care sector. The book is divided into seven sections, exploring topics which include: Developing a Marketing Strategy, Developing New Products, Launching of New Products, Managing Distribution, Managing Communications, Managing the Brand, and International Marketing.</p>

Problems and Cases in Healthcare Marketing

Business & Money

Gourville,John

Quelch,John

Rangan,V Kasturi

Marketing & Sales

McGraw/Hill/Irwin

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Books by Gourville,John

See the best price to sell, buy, or rent books by Gourville,John. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Problems and Cases in Healthcare Marketing