Problems and Cases in Healthcare Marketing
Description:
Cases in Health Care Marketing, 1/e by Gourville, Quelch, and Rangan is a collection of Harvard cases that concentrate on marketing within the health care sector. The book is divided into seven sections, exploring topics which include: Developing a Marketing Strategy, Developing New Products, Launching of New Products, Managing Distribution, Managing Communications, Managing the Brand, and International Marketing.
Best prices to buy, sell, or rent ISBN 9780072887761
Frequently Asked Questions about Problems and Cases in Healthcare Marketing
The price for the book starts from $15.99 on Amazon and is available from 3 sellers at the moment.
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The Problems and Cases in Healthcare Marketing book is in very low demand now as the rank for the book is 10,499,356 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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