Problems and Cases in Healthcare Marketing

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Problems and Cases in Healthcare Marketing image
ISBN-10:

0072887761

ISBN-13:

9780072887761

Edition: 1
Released: Jan 08, 2004
Format: Hardcover, 448 pages

Description:

Cases in Health Care Marketing, 1/e by Gourville, Quelch, and Rangan is a collection of Harvard cases that concentrate on marketing within the health care sector. The book is divided into seven sections, exploring topics which include: Developing a Marketing Strategy, Developing New Products, Launching of New Products, Managing Distribution, Managing Communications, Managing the Brand, and International Marketing.

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The Problems and Cases in Healthcare Marketing book is in very low demand now as the rank for the book is 10,499,356 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.

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