Doing Ethnography (Introducing Qualitative Methods series)

Doing Ethnography systematically describes the various phases of an ethnographic inquiry, provides numerous examples, and offers suggestions and advice for the novice ethnographer. Ethnography seeks to understand, describe, and explain the symbolic world lying beneath the social action of groups, organizations, and communities. This book clearly sets out the coordinates and foundations of this increasingly popular methodology. Giampietro Gobo discusses all the major issues, including the research design, access to the field, data collection, organization and analysis, and communication of the results.  

Politics & Social Sciences

Gobo, Giampietro

Social Sciences

Sage Publications Ltd.

Doing Ethnography systematically describes the various phases of an ethnographic inquiry, provides numerous examples, and offers suggestions and advice for the novice ethnographer. Ethnography seeks to understand, describe, and explain the symbolic world lying beneath the social action of groups, organizations, and communities. This book clearly sets out the coordinates and foundations of this increasingly popular methodology. Giampietro Gobo discusses all the major issues, including the research design, access to the field, data collection, organization and analysis, and communication of the results.

Doing Ethnography is invaluable reading for anyone collecting data through observation. Innovative and thought provoking, it is a refreshing take on ethnography stressing both academic rigor and practical necessity. It combines theoretical perspective with tangible action plans and walks you step-by-step through designing, conducting, and evaluating ethnographic research.  The book skilfully introduces the varied tasks and decisions you need to consider before entering the field―helping you to avoid common mistakes and to conduct safe, ethical research.  The redesigned Second Edition has cutting edge case studies and examples from across the social sciences and has an embedded awareness of the importance of digital research tools and social media. It also includes a detailed discussion of:  Autoethnography Digital Ethnography Visual Ethnography Feminist Ethnography Managing and Analysing data   Supported by a companion website with real world case studies, journal articles and essay questions this is an ideal companion to every novice researcher.

Molle, Andrea

Doing Ethnography is invaluable reading for anyone collecting data through observation. Innovative and thought provoking, it is a refreshing take on ethnography stressing both academic rigor and practical necessity. It combines theoretical perspective with tangible action plans and walks you step-by-step through designing, conducting, and evaluating ethnographic research. The book skilfully introduces the varied tasks and decisions you need to consider before entering the fieldhelping you to avoid common mistakes and to conduct safe, ethical research. The redesigned Second Edition has cutting edge case studies and examples from across the social sciences and has an embedded awareness of the importance of digital research tools and social media. It also includes a detailed discussion of: <ul>
<li>Autoethnography</li> <li>Digital Ethnography</li> <li>Visual Ethnography</li> <li>Feminist Ethnography</li> <li>Managing and Analysing data </li> </ul>
This is an ideal companion for every novice researcher.

Reference

Merged Methods: A Rationale for Full Integration

About the Author\nGiampietro Gobo is Professor of Methodology of Social Research and Sociology of Science at the University of Milan (Italy). He was one of the founders of the ‘Qualitative Methods’ Research Network of the European Sociological Association.\nHis interests concern scientific controversies on health issues and workplace studies. He is currently undertaking projects on immunization and COVID-19 policies, and ethnographic experiments in the area of cooperation in small teamwork. His books include Doing Ethnography (Sage, 2008), Qualitative Research Practice (co-edited with C. Seale, J. F. Gubrium and D. Silverman, Sage, 2004) and Constructing Survey Data: An Interactional Approach (with S. Mauceri, Sage, 2014).\nNigel Fielding, BA (Sussex) MA (Kent) PhD (LSE), is Emeritus Professor of Sociology at the University of Surrey, a Fellow of the Academy of Social Sciences, and a member of the Community of Experts of the European Science Foundation, and served on the Mixed Methods Research Association’s presidential task force on the future of mixed methods.\nHis interests in research methodology include mixed methods, socio-spatial methods, qualitative software, interview methods, field observation, and digitally-mediated fieldwork. Nigel has authored/edited 27 books, many in research methodology, including The SAGE Handbook of Online Research Methods, Sage, 2018 (second edition), with Grant Blank and Ray Lee.\nGevisa La Rocca is Associate Professor of Sociology of Communication at the University Kore of Enna (Italy) and a member of the Scientific Council of the Processes and Cultural Institutions Group of the Italian Association of Sociology. She has a background in sociology, communication, quantitative and qualitative research methods.\nHer research interests cover communication research, hashtags studies, textual data analysis, risk studies. On these topics, she has written several articles for national and international journals (Sage Open, Revue Internationale De Sociologie, Barataria. Revista Castellano-Manchega de Ciencias Sociales) and co-edited the book Technological and Digital Risk: Research Issues (with J. Martìnez-Torvisco, Peter Lang, 2020).\nWander van der Vaart is Associate Professor of Social Research Methodology at the University of Humanistic Studies, Utrecht (The Netherlands) and serves as a Vice-President of RC33, the Research Committee on Logic and Methodology of the International Sociological Association. He has a background in quantitative and qualitative research methods, political science and psychology.\nHis interests are in flexible surveys and study designs for hard-to-study populations and phenomena. His publications appear in methods oriented journals (Field Methods, Journal of Official Statistics, Quality and Quantity, International Journal of Public Opinion Research) and substantive journals (Journal of Aging and Environment, Applied Cognitive Psychology).\nA new turn in mixed methods research is here: merged methods. This provocative book offers a novel analysis of current mixed methods research, complicating traditional approaches and challenging existing techniques. 
Moving beyond the binary quantitative-qualitative distinction, the book presents methodologically grounded ways to merge methods in social research and integrate interpretive and structural approaches in one instrument or procedure. 
The book: Considers the importance of merging both epistemologies and methodologies. Showcases eight merged methods research approaches, from the Delphi method to multimodal content analysis. Explores the opportunities for merging methods using computational techniques, such as text mining. 
This innovative book is a must-read for any postgraduate student or researcher across the social sciences wanting to develop their understanding of mixed methods research.

Fielding, Nigel G.

La Rocca, Gevisa

van der Vaart, Wander

A new turn in mixed methods research is here: merged methods. This provocative book offers a novel analysis of current mixed methods research, complicating traditional approaches and challenging existing techniques. Moving beyond the binary quantitative-qualitative distinction, the book presents methodologically grounded ways to merge methods in social research and integrate interpretive and structural approaches in one instrument or procedure.&nbsp; The book:&nbsp; <ul> <li>Considers the importance of merging both epistemologies and methodologies.</li> <li>Showcases eight merged methods research approaches, from the Delphi method to multimodal content analysis.</li> <li>Explores the opportunities for merging methods using computational techniques, such as text mining.</li> </ul> This innovative book is a must-read for any postgraduate student or researcher across the social sciences wanting to develop their understanding of mixed methods research.

Constructing Survey Data: An Interactional Approach

Engaging and informative, this book provides students and researchers with a pragmatic, new perspective on the process of collecting survey data. By proposing a post-positivist, interviewee-centred approach, it improves the quality and impact of survey data by emphasising the interaction between interviewer and interviewee. Extending the conventional methodology with contributions from linguistics, anthropology, cognitive studies and ethnomethodology, Gobo and Mauceri analyse the answering process in structured interviews built around questionnaires.     The following key areas are explored in detail:  An historical overview of survey research The process of preparing the survey and designing data collection The methods of detecting bias and improving data quality The strategies for combining quantitative and qualitative approaches The survey within global and local contexts   Incorporating the work of experts in interpersonal and intercultural relations, this book offers readers an intriguing critical perspective on survey research.   Giampietro Gobo, Ph.D., is Professor of Methodology of Social Research and Evaluation Methods at the Department of Social and Political Studies - University of Milan. He has published over fifty articles in the areas of qualitative and quantitative methods. His books include Doing Ethnography (Sage 2008) and Qualitative Research Practice (Sage 2004, co-edited with C. Seale, J.F. Gubrium and D. Silverman). He is currently engaged in projects in the area of workplace studies.   Sergio Mauceri, Ph.D., is Lecturer in Methodology of Social Sciences and teaches Quantitative and Qualitative Strategies of Social Research at the Department of Communication and Social Research - University of Rome ‘La Sapienza’. He has published several books and articles on data quality in survey research, mixed strategies, ethnic prejudice, multicultural cohabitation, delay in the transition to adulthood, worker well-being in call centres and homophobia.

Mauceri, Sergio

Engaging and informative, this book provides students and researchers with a pragmatic, new perspective on the process of collecting survey data. By proposing a post-positivist, interviewee-centred approach, it improves the quality and impact of survey data by emphasising the interaction between interviewer and interviewee. Extending the conventional methodology with contributions from linguistics, anthropology, cognitive studies and ethnomethodology, Gobo and Mauceri analyse the answering process in structured interviews built around questionnaires. The following key areas are explored in detail: 
<ul>
<li>An historical overview of survey research</li> <li>The process of preparing the survey and designing data collection</li> <li>The methods of detecting bias and improving data quality</li> <li>The strategies for combining quantitative and qualitative approaches</li> <li>The survey within global and local contexts </li> </ul> Incorporating the work of experts in interpersonal and intercultural relations, this book offers readers an intriguing critical perspective on survey research. Giampietro Gobo, Ph.D., is Professor of Methodology of Social Research and Evaluation Methods at the Department of Social and Political Studies - University of Milan. He has published over fifty articles in the areas of qualitative and quantitative methods. His books include Doing Ethnography (Sage 2008) and Qualitative Research Practice (Sage 2004, co-edited with C. Seale, J.F. Gubrium and D. Silverman). He is currently engaged in projects in the area of workplace studies. Sergio Mauceri, Ph.D., is Lecturer in Methodology of Social Sciences and teaches Quantitative and Qualitative Strategies of Social Research at the Department of Communication and Social Research - University of Rome ‘La Sapienza’. He has published several books and articles on data quality in survey research, mixed strategies, ethnic prejudice, multicultural cohabitation, delay in the transition to adulthood, worker well-being in call centres and homophobia.

Science, Technology and Society: An Introduction provides students with an accessible overview of the interdisciplinary field of Science and Technology Studies (STS). The discipline breaks down traditional conceptions of knowledge as universal, neutral and ahistorical, and takes a more critical approach to science and technology as social embedded phenomena. This comprehensive textbook makes use of unique examples and case studies to illustrate theoretical debates and concepts. In addition, the reader acquires a unique vision of contemporary issues (such as the power of algorithms, the mystification of fake news, the role of experts within the decision-making process, for example). Each chapter incorporates pedagogically rich features, including interactive discussion points to be used individually or in class as prompts for debate.

Science, Technology and Society: An Introduction

Marcheselli, Valentina

PALGRAVE~MACMILLAN

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Books by Gobo, Giampietro

See the best price to sell, buy, or rent books by Gobo, Giampietro. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Doing Ethnography (Introducing Qualitative Methods series)

Doing Ethnography (Introducing Qualitative Methods series)

Doing Ethnography (Introducing Qualitative Methods series)

Doing Ethnography (Introducing Qualitative Methods series)

Merged Methods: A Rationale for Full Integration

Merged Methods: A Rationale for Full Integration

Constructing Survey Data: An Interactional Approach

Constructing Survey Data: An Interactional Approach

Science, Technology and Society: An Introduction