Merged Methods: A Rationale for Full Integration

About the Author\nGiampietro Gobo is Professor of Methodology of Social Research and Sociology of Science at the University of Milan (Italy). He was one of the founders of the ‘Qualitative Methods’ Research Network of the European Sociological Association.\nHis interests concern scientific controversies on health issues and workplace studies. He is currently undertaking projects on immunization and COVID-19 policies, and ethnographic experiments in the area of cooperation in small teamwork. His books include Doing Ethnography (Sage, 2008), Qualitative Research Practice (co-edited with C. Seale, J. F. Gubrium and D. Silverman, Sage, 2004) and Constructing Survey Data: An Interactional Approach (with S. Mauceri, Sage, 2014).\nNigel Fielding, BA (Sussex) MA (Kent) PhD (LSE), is Emeritus Professor of Sociology at the University of Surrey, a Fellow of the Academy of Social Sciences, and a member of the Community of Experts of the European Science Foundation, and served on the Mixed Methods Research Association’s presidential task force on the future of mixed methods.\nHis interests in research methodology include mixed methods, socio-spatial methods, qualitative software, interview methods, field observation, and digitally-mediated fieldwork. Nigel has authored/edited 27 books, many in research methodology, including The SAGE Handbook of Online Research Methods, Sage, 2018 (second edition), with Grant Blank and Ray Lee.\nGevisa La Rocca is Associate Professor of Sociology of Communication at the University Kore of Enna (Italy) and a member of the Scientific Council of the Processes and Cultural Institutions Group of the Italian Association of Sociology. She has a background in sociology, communication, quantitative and qualitative research methods.\nHer research interests cover communication research, hashtags studies, textual data analysis, risk studies. On these topics, she has written several articles for national and international journals (Sage Open, Revue Internationale De Sociologie, Barataria. Revista Castellano-Manchega de Ciencias Sociales) and co-edited the book Technological and Digital Risk: Research Issues (with J. Martìnez-Torvisco, Peter Lang, 2020).\nWander van der Vaart is Associate Professor of Social Research Methodology at the University of Humanistic Studies, Utrecht (The Netherlands) and serves as a Vice-President of RC33, the Research Committee on Logic and Methodology of the International Sociological Association. He has a background in quantitative and qualitative research methods, political science and psychology.\nHis interests are in flexible surveys and study designs for hard-to-study populations and phenomena. His publications appear in methods oriented journals (Field Methods, Journal of Official Statistics, Quality and Quantity, International Journal of Public Opinion Research) and substantive journals (Journal of Aging and Environment, Applied Cognitive Psychology).\nA new turn in mixed methods research is here: merged methods. This provocative book offers a novel analysis of current mixed methods research, complicating traditional approaches and challenging existing techniques.
Moving beyond the binary quantitative-qualitative distinction, the book presents methodologically grounded ways to merge methods in social research and integrate interpretive and structural approaches in one instrument or procedure.
The book: Considers the importance of merging both epistemologies and methodologies. Showcases eight merged methods research approaches, from the Delphi method to multimodal content analysis. Explores the opportunities for merging methods using computational techniques, such as text mining.
This innovative book is a must-read for any postgraduate student or researcher across the social sciences wanting to develop their understanding of mixed methods research.