Kesner v. Trigg U.S. Supreme Court Transcript of Record with Supporting Pleadings

Gilmore, James H.

Legal History

Gale, U.S. Supreme Court Records

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable—and lucrative—impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples—including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others—to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

The Experience Economy, Updated Edition

Business & Money

Pine, II, B. Joseph

Management & Leadership

Harvard Business Review Press

[MP3CD audiobook format in vinyl case.][*Includes a Bonus CD with charts and graphs] [Read by Alan Sklar] In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. Though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable -- and thus a lucrative -- impression is now more relevant than ever. With a torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new experience economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential customers. It offers rich new examples -- including the US Army, Heineken Experience, Autostadt, American Girl Place, and others -- to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

II, B Joseph Pine

Blackstone Audiobooks

[*Includes a Bonus CD with charts and graphs][Read by Alan Sklar] In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. Though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable -- and thus a lucrative -- impression is now more relevant than ever. With a torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new experience economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential customers. It offers rich new examples -- including the US Army, Heineken Experience, Autostadt, American Girl Place, and others -- to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

The Experience Economy: Work is Theater & Every Business a Stage

Dine, Joseph B.

HighBridge Audio

Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much as—if not more than—price, quality, and availability. In Authenticity, James H. Gilmore and B. Joseph Pine II argue that to trounce rivals companies must grasp, manage, and excel at rendering authenticity. Through examples from a wide array of industries as well as government, nonprofit, education, and religious sectors, the authors show how to manage customers' perception of authenticity by: recognizing how businesses "fake it;" appealing to the five different genres of authenticity; charting how to be "true to self" and what you say you are; and crafting and implementing business strategies for rendering authenticity. The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers' intensifying demand for the real deal.

Authenticity: What Consumers Really Want

Time is limited. Attention is scarce. Are you engaging your customers?
Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?
Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality.
This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.
Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.

The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money

See the best price to sell, buy, or rent books by Gilmore, James H.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Gilmore, James H.

See the best price to sell, buy, or rent books by Gilmore, James H.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Kesner v. Trigg U.S. Supreme Court Transcript of Record with Supporting Pleadings

The Experience Economy, Updated Edition

The Experience Economy, Updated Edition

The Experience Economy, Updated Edition

The Experience Economy: Work is Theater & Every Business a Stage

Authenticity: What Consumers Really Want

The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money