This new text gets students immediately involved in the fashion industry with a practical approach including cases, projects, and readings.

Introduction to Fashion Merchandising (The Delmar Fashion)

Arts & Photography

Gill, Penny

Rath, Patricia

Peterson, Jacqueline

Greensley, Phyllis

Graphic Design

Delmar/Cengage Learning

Even as the fashion industry changes rapidly with new technologies, styles and trendsetters, one thing remains constant: the customer is key. But with more competition than ever before, how do fashion brands reach elusive customers and even more crucially, establish loyalty? This thoroughly updated third edition introduces core concepts of consumer behavior through a unique fashion perspective. Ideal for fashion merchandising and marketing courses, this text explains the motivation behind consumer choice and purchase written in a clear manner with industry examples. This text will cover updates in technology and social media, which have changed the landscape of the fashion market. Discussion of the pandemic, diversity, sustainability, and ethical practices are also included. Student activities, mini-projects, and brand new "Just-in-Case" case studies promote application of the text concepts for a complete understanding of The Why of the Buy. STUDIO Features Include:- Self-assessment quizzes to test yourself on what you have just read- Flashcards of key terms and concepts covered in the book Instructor Resources- Instructor's Guide to help incorporate the text into your classroom-The Test Bank includes sample test questions for each chapter- PowerPoint Slides for every chapter

The Why of the Buy: Consumer Behavior and Fashion Marketing - Bundle Book + Studio Access Card

Divita, Lorynn

Mink Rath, Patricia

Bay, Stefani

Petrizzi, Richard

Fairchild Books

Do you worry about our planet, with its environmental crises, global warming, widespread violence, and global poverty? Do you feel powerless to change your life and impact your world? What in the World Is Going On reframes these crises as an invitation to open our minds and hearts to a new awareness of our fundamental interdependence with all beings. With breathtaking optimism, it offers courage and hope to all who hold the world in their hearts and grieve. Crises bring opportunities. We are poised to vastly expand our consciousness, allowing us to address our deep fears and create communities which embrace and serve all of us. The rich conversation between Manjushri, the Tibetan teacher, and the student probes the roots of our fears and challenges our common assumptions about the roles of science and markets in our world. It rejects the inflated claims of our ego-selves and the stifling confines of materialism. The Teacher assures us everything can be changed. We can escape our isolation, celebrate our interdependence with all beings, and heal our communities. The worldwide web allows us to connect with like-minded people around the world. This epochal shift in energy and consciousness is well underway. The Teacher encourages all of us to trust our emerging visions, dissolve the fears shrouding our best selves, and allow our natural compassion to flow out into the world.

What in the World Is Going On?: Wisdom Teachings for Our Time

Religion & Spirituality

New Age & Spirituality

BalboaPress

While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships, and additional classic marketing theories and practices as they relate to design. In addition, Marketing Fashion explores in depth contemporary issues such as technology, social responsibility and ethics, sustainability, and globalization, and considers effective strategies for various economic climates.

Marketing Fashion: A Global Perspective

How do consumers decide what to buy for their wardrobes and their homes? What drives them to choose one brand over another? This current textbook tells all about how consumer behavior theory and practice is applied in the fashion industry.
The second edition of Why of the Buy: Consumer Behavior and Fashion Marketing updates its presentation of how psychology, sociology, and culture influences consumers' fashion purchase decisions-and ultimately impacts the success of global fashion enterprises. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students.
New to this Edition ~ New Chapter 11, Social Media and the Fashion Consumer, explores how the relationship between marketers, retailers, and consumers is aided by social media and the internet ~ Added discussion of Omnichannel retailing in Chapter 13 ~ Expanded and updated coverage of technology, ethics, and social responsibility ~ What Do I Need to Know About …? list the objectives of each chapter and provide a roadmap for study ~ More than 20% new photos all in full color
Chapter Features ~ Let's Talk features throughout each chapter encourage students to relate the topic to their experiences and observations ~ Case in Point and Point of View box features in each chapter offer real life case studies or current viewpoints on relevant consumer behavior and marketing topics ~ Chapter mini-projects offer an opportunity to apply chapter concepts to realistic fashion settings ~ Summaries, Key Terms, Questions for Review and Activities

The Why of the Buy: Consumer Behavior and Fashion Marketing

We live in a time of great tumult and suffering. The wise among us know that we desperately need healing, not more blame, violence and greed. The Radiant Heart of the Cosmos: Compassion Teachings for Our Time invites us to begin the work of healing the suffering in our own lives and then in our communities and our world. 
Through Penny Gill’s conversations with Teachers Manjushri and Kwan Yin, we learn skillful ways to uncover our deeply defended hearts and then to recognize our own Heart Center, our portal to the Source of the great compassion streaming throughout the universe. The Teachers explain the intimate relationship between compassion and suffering, along with the importance of reclaiming our emotional lives and our access to the Divine Feminine. Restoring the balance between masculine and feminine energies will enable us to heal our Earth and recognize our interdependence with all of life 
This urgent task begins in the heart of each one of us. In this complex, polyphonic text, Penny Gill and her Teachers encourage you to walk your own Spiral Path of healing—for yourself, for the world, and for the future we create in each moment.\n“A soaring vision, filled with inspiration and hope.” 
— Olivia Ames Hoblitzelle, author of Ten Thousand Joys and Ten Thousand Sorrows\nPenny Gill — a gifted writer, an irresistible teacher and a humane mystic — shows how openness to, and compassion for, one’s own suffering develops the universal compassion that heals oneself, our fellow beings, and our world. 
—Donal O’Shea, President Emeritus of New College of Florida\nThe Radiant Heart of the Cosmos is a profound, practical, personal and political treatise on transformation through meeting our fears and constrictions with kindness….Gill’s deep wisdom, expressed in an intimate human voice and in the voice of spirit guides, invites us to walk a path of healing for ourselves, each other and the planet. 
—Rabbi Sheila Peltz Weinberg, co-founder of the Institute for Jewish Spirituality\nIf you are a spiritual seeker longing to deepen your ability to recognize and respond to the Holy revealed within your own heart and the heart of the world, Penny Gill is a faithful and generous guide. With courage, wisdom, candor and deep kindness she takes us by the hand, leading us through fear into compassion and joy. 
—Rev. Rachel Bauman, Pastor, St. John’s United Church of Christ, Madeline Island, WI

The Radiant Heart of the Cosmos: Compassion Teachings for Our Time

Self-Help

Personal Transformation

Green Fire Press

Some Fairies Wear Hearing Aids: a magical story for children with hearing aids or cochlear implants, their friends, classmates and families

Children's Books

Science Fiction & Fantasy

AVID Language

What in the World is Going On?: Wisdom Teachings for Our Time

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