Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations. FEATURES * The authors are all leading international figures in the field of project marketing. Bernard Cova is co-founder and leader of The European Network on Project Marketing and System Selling. * The book provides models and methods that are necessary to develop a constructive approach to project marketing. * It contains more than 20 short cases drawn from a wide variety of industries e.g. aerospace, construction, engineering, transport and energy. The cases are truly international with examples from Europe, Asia, USA and Africa. Project Marketing: Beyond Competitive Bidding can be used a textbook for MBA and other masters-level courses in project marketing and project management. It will also be highly relevant for practitioners and participants in executive and in-company training programs.

Project Marketing: Beyond Competitive Bidding

Business & Money

Cova, Bernard

Ghauri, Pervez

Salle, Robert

Management & Leadership

wiley

From people management techniques and leadership skills to the latest in office technology and decision-making methods, these handy, extensively illustrated business handbooks, for novice and experienced managers alike, cover a wide range of essential business management problems, techniques, approaches, skills, and solutions. Original.

Globalization (Dk Essential Managers)

Powell, Sarah

International

DK Pub.

Research Methods in Business Studies

This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors provide instructions on how to write reports and dissertations in a clearly structured and concise style. Now in its fifth edition, this popular textbook includes new and dedicated chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis. Cases and examples have been updated throughout, increasing the applicability of these research methods across various situations.

Grønhaug, Kjell

Strange, Roger

Cambridge University Press

This Valuepack consists of Research Methods in Business Studies: A Practical Guide, 3/e by Ghauri/Gronhaug (ISBN: 9780273681564) and Graduate Career Handbook, 1/e by Jenner (ISBN: 9780273644286)

Research Methods in Business Studies: AND Graduate Career Handbook: A Practical Guide

Education & Teaching

Schools & Teaching

Financial Times/Prentice Hall

Online Course Pack: Research Methods in Business Studies:A Practical Guide with OneKey WebCT Access Card: Ghauri, Research Methods in Business Studies 3e: AND Onekey Website Access Card

In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life.\nKey\n- A new chapter dedicated to Digital and Social Media Marketing 
- Fully updated pedagogy, including ‘Going International’ vignettes and End of Chapter questions 
- Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi 
- Now includes Interactive activities, Testbank questions and Quizzes available on Connect\nInternational Marketing is available with McGraw Hill’s Connect, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency.\n“International Marketing continues to be an essential subject in any business or 
management degree. Ghauri and Cateora’s book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject.” 
George S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School.\nProfessor Pervez Ghauri teaches International Business at Birmingham Business School. He is Founding Editor for International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS).\nPhilip R. Cateora is Professor Emeritus at the University of Colorado. His teaching spanned a range of courses in marketing and international business from fundamentals through to doctoral level.

International Marketing, 5e (UK Higher Education Business Marketing)

Cateora, Philip R.

Marketing & Sales

McGraw-Hill Education / Europe, Middle East & Africa

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Books by Ghauri, Pervez