Sun Tzu Strategies for Selling

Gerald Michaelson

Steven Michaelson

Business & Money

India Professional

Winning sales tactics from the greatest strategist of all time Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the bestselling Sun Tzu: The Art of War for Managers interprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield. Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real-life "how-tos," such as: <ul>
<li>Get your strategy straight </li>
<li>Win without fighting </li>
<li>Have a unique selling proposition </li>
<li>Know your competitor </li>
<li>Aim for big wins </li>
<li>Learn from lost sales </li>
</ul>

Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships

Management & Leadership

McGraw=Hill

Battle-tested strategies for marketing your product or service to victory! Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In Sun Tzu Strategies for Winning the Marketing War, the bestselling author and Sun Tzu expert Gerald Michaelson interprets the influential thinker's classic battle strategies specifically for today's marketing professionals by boiling down the classic The Art of War into "The Principles of the Marketing War," such as: <ul>
<li>Organization of Intelligence: Know your market as well as you know yourself </li>
<li>Economy of Force: Assess accurately where you employ your resources </li>
<li>Simplicity: Even the simplest plans are difficult to execute </li>
</ul>
Each principle is followed by strategic and tactical applications of the principle as adapted by the most successful armies of the world throughout history. The book features real-life applications of Sun Tzu's theories drawn from some of the business world's most successful marketing campaigns.

Sun Tzu: Strategies for Marketing - 12 Essential Principles for Winning the War for Customers

By exploring the basic components of The Art of War, this guide to personal development and success shows you how to unleash your full potential, triumph over adversity, and achieve long-term goals.

Sun Tzu For Success: How to Use the Art of War to Master Challenges and Accomplish the Important Goals in Your Life

Job Hunting & Careers

Adams Media

Sun Tzu the Art of War for Managers (First Edition) (Autographed By Gerald Michaelson)

Pressmark Interational